Easy, breezy, beautiful—buh-bye, girl: Procter & Gamble is said to be in the process of ditching up to 100 of its beauty brands, including iconic lines like CoverGirl, Herbal Essences and the very pricey/celebrity-endorsed SKII label, among others, in a flash sale to the public via IPO.

The rapidly unravelling American middle class has been super hard on big corporations. Who is going to buy their middle-of-the-road household products now that Americans are either mega wealthy or living in penury [in a van] [down by the river]? Nobody, that’s who, which means that corporations need to come up with…

• The cover of this magazine has been out for a while, but only the full spread reveals just how well Marc works a handbag. [Fashionologie]
• Trendy label Eleven Paris booked Zoe Kravitz and model Ash Stymest for its lookbook. [TLF]

• According to reports in the Arab press, Naomi Campbell is going to convert to Russian Orthodox faith so she can marry her scary-rich oligarch boyfriend, Vladimir Doronin, in a massive ceremony at the Temple of Luxor on the Nile! [P6]

• Marion Cotillard was shot, and apparently not retouched, by Bruce Weber for the cover of Italian Vanity Fair. Certainly it's preferable to that hackjob of a Vogue cover she was subjected to, but isn't the pose a bit awkward? [HuffPo]

• Paris Hilton is getting sued by a hair extension company she signed on to shill for in 2007. Allegedly, she later wore another company's fake hair, and skipped a brand event because she was in jail. [People]

• Madonna goes all Italian neorealist for spring's Dolce & Gabbana campaign. You'd almost swear these images were by Vittorio de Sica, not Steven Klein. The advertising shots ran as editorial content "previewed" in Italian Vanity Fair. [Swide]

• Posters The Last International Playboy, featuring Lydia Hearst in a state of undress have been banned in major cities. We just hope all this publicity right ahead of the June 12 release won't harm its box-office! [Observer]

• In case Gwyneth Paltrow's lifestyle blog, Goop, wasn't quite irritating enough, now she brings us a breakdown of how to get her look. Apparently Roger Vivier bangles help. And don't think that one Uniqlo skirt fools anyone, Gwynnie; we've been wise to those tricks since Lucky hit newsstands! [Racked]
• Fashionologie…

• Holy fuck: George Clooney, fashion designer?! [WWD, sub req'd]
  
• No: Just a prank pulled by some douchey Italians. [WWD, 1st item]
  
• Says Clooney: "This is a hoax. I have no connection whatsoever with any clothing line bearing my name, and more specifically GC Exclusive by George Clooney." Ok,ay well now we know. [Vogue UK]