Forget Plagiarism: Preserve Is So Badly Written It's Insulting

Earlier this week, Blake Lively's Preserve posted an ode to the antebellum Southern belle, worthy of a teen circa 1915 who just loved all the pretty dresses in Birth of a Nation. Turns out part of the paean looks a lot like an article from Examiner.com. We checked the rest of the site and found another damning… » 10/16/14 2:30pm 10/16/14 2:30pm

Preserve Celebrates Stylish Slave Owners in Tone Deaf Photoshoot

Blake Lively's Goop knockoff, Preserve, is celebrating Columbus Day by romanticizing a period in our nation's history marked by the trafficking, exploitation, rape and murder of Africans. The lifestyle newsletter's fall issue is cluelessly titled: "Allure of the Antebellum." The feature is an ode to the days when… » 10/13/14 3:50pm 10/13/14 3:50pm

What Real Dudes Think of the Men's Section on Blake Lively's Website

The opinions held by many women about Blake Lively's new lifestyle URL Preserve could probably be boiled down to calling it a "silly blog for rich ladies." But the site also boasts a growing section of items for men. Who are these men and what do they think of Gwyneth 2.0's prospects of success? » 8/06/14 11:30am 8/06/14 11:30am

The Saddest Sentences From the Week in Celebrity Lifestyle Blogging

Normal People often bristle at the notion that celebrities, whose job requires them to have zero life skills, have suddenly discovered basic life skills, adopted them as hobbies, and feel qualified to teach the masses how to be better at doing the stuff they were already doing via a lifestyle blog. » 7/31/14 6:00pm 7/31/14 6:00pm

God Bless Blake Lively And Her Dumb Lifestyle Blog

The internet can be a mean, slap-fighty place of quibbles and pedants and outrage and backlash. But every so often, something happens that is so roundly mocked by the blogosphere that it unites all voices in a chorus of rueful snickers for one blissful moment of bitchy harmony. The launch of Blake Lively's silly blog… » 7/23/14 11:00am 7/23/14 11:00am