The median bra size in America has increased to 36DD from 36C, yet most bra manufactures still won't make sizes larger than 38DD. Why? Because making bigger bras is hard.
In the past decade the median bra size in America increased from 36C to 36DD. And so manufacturers are designing attractive bras in bigger sizes — but how to label these big bras? Obviously, larger women can't be labeled "normal."