Andrew WK Is the Face of Playtex Crotch Wipes

Andrew WK has been named the official spokesperson of Fresh + Sexy Wipes—the disposable cleansers intended to tidy up stinky genitals—by Playtex. In a statement, the company said, "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party… » 3/07/13 11:55am 3/07/13 11:55am

Mad Men: Are You A Marilyn Or A Jackie?

Sunday night's episode of Mad Men » 9/02/08 4:00pm 9/02/08 4:00pm tackled the subject of societal expectations and perceptions of women — image (sex appeal) vs. purpose (caretaking) — when Sterling Cooper was told to rev up its Playtex bra campaign to compete with the much sexier ads run by Maidenform. The boys club at the agency decided that women…

Let It Bleed: A Look Back At Period-Related Advertising


Why is it that menstrual products like tampons, pads, and PMS meds are always marketed to us in the campiest way possible? It's almost as though everyone's so embarrassed about what periods really are that cheesy-ness, euphemisms, and blue liquid are used as distractions from the fact that vaginas actually, you… » 1/24/08 6:20pm 1/24/08 6:20pm