Betabrand Uses Female PhDs to Model Their Clothes

Betabrand is best known as the company that makes fancy sweatpants, interesting boxer shorts and shiny discopants. They're also famous for their Vagina blanket made with Vagisoft technology. But for their new spring collection, they have a different gimmick: using certified smarties to model their clothes. » 3/11/14 3:10pm 3/11/14 3:10pm