Betabrand is best known as the company that makes fancy sweatpants, interesting boxer shorts and shiny discopants. They're also famous for their Vagina blanket made with Vagisoft technology. But for their new spring collection, they have a different gimmick: using certified smarties to model their clothes.
How does "culture" control us? In her book Talk of Love, Ann Swidler argues that culture has the power to shape our behavior even when we do not internalize the cultural narratives to which we are exposed. She uses Secretary's Day, or Administrative Professional's Day if you're being politically correct, as an example.