Marc Jacobs, his pecs and his abs are now the creative director for Diet Coke. This means he designed "whimsical, feminine" packaging for the brand, which is celebrating its 30th anniversary in Europe.

• Meet Miranda Kerr and Orlando Bloom's 12-day-old son, Flynn! He weighed 9lbs 12oz at birth, and Kerr says passing that giant was "a long, arduous and difficult labour." She nonetheless said no thanks to pain meds. [Kerr's Blog]

Speaking at the 92Y last night, Project Runway mentor and all-around great human being Tim Gunn said of Season 8, "I had never been part of a season of the show where I found the judges' decision-making to be more...incomprehensible."

• Lindsay Lohan is leaving rehab today for a very special reason: to shoot a campaign for Kira Plastinina, the bankrupt-but-now-revived fashion label designed by a Russian orange juice oligarch's teen daughter. Remember when Lindsay did campaigns for Miu Miu? [TMZ]

• Today, brave teenagers and students will protest Abercrombie & Fitch's Fifth Avenue flagship for pumping that hideous stench into all of its stores, and transforming them into retail hellscapes. They contend that the disgusting cologne is an environmental hazard. [StyleList]

• Mariah Carey is launching an accessories line on HSN in November. Expect her to be hawking shoes, jewelry, and "a limited edition version of her Luscious Pink fragrance, with a butterfly-cap bottle and a personal note from the songstress." [WWD]

• AdAge reports that Ellen DeGeneres and Rihanna are the female celebrities most likely to make consumers stop and pay attention to their ads. The product in top-scorer Ellen's CoverGirl ad was apparently recommended by 30% of readers. [AdAge]

• Here's a bored-looking Beyoncé, in a campaign for the European fast-fashion chain C&A. [Quem]
• Liza Minnelli is getting an HSN line! She'll be selling things she has in excess, including costume jewelry, clothing, and ex-husbands. [Daily Express]

• Beth Ditto is designing another Evans collection. Last time the singer held fast to the 80s, with sometimes mixed results, but the range that will hit stores in September counts everything from Victoriana to "Noughties body-con" as an influence. [Telegraph]

Be thankful if you still have a job: After the hell year that was 2009, a lot of fashion people don't. Many designers were fired, some were hired, and plenty lost their businesses altogether. An overview of the tumult:

• "It has been the most incredible gap-year project," says Emma Watson on her new ethical fashion line. What happened to Habitat for Humanity? [WWD]

• Waiting, with Diane Von Furstenberg, for Mayor Bloomberg to arrive in Queens, Anna Wintour said, "If he doesn't show, Diane and I will run on a joint ticket and take over the city." Was that a...joke? Then Lindsay Lohan stole.

• Did L.A. boutique Maxfield drop Victoria Beckham's dVb in favor of Holmes & Yang? Posh's people say Maxfield hasn't ordered the line for three seasons, and the decision had nothing to do with Katie Holmes, who is Posh's friend. [P6]

• Naomi Campbell: "Unfortunately, we are the same as before...People, in the panic of the recession, don't dare to put a girl of colour in their campaign, full stop. Nor of any other race. It's a shame. It's very sad." [Telegraph]

• For the September issue of Harper's Bazaar, the magazine interviewed Karl Lagerfeld, speaking as Coco Chanel. In character, the Grand Teuton shared such idiotic reflections as: "I was never a feminist because I was never ugly enough for that." [FWD]

• Kate Moss was shot by Mario Testino for the September cover of British Vogue. That trench coat looks very Gisele photoshop-gate/neighborhood flasher, no? [Design Scene]

• Michelle Obama wore Michael Kors to celebrate the National Design Awards winners on Friday. "What I love about design is the artistic and scientific complexity that becomes useful," said the first lady, to a crowd that included Francisco Costa. [WWD]

• One of the hazards of dating a rock star: When, mid-fight, you want to throw some of his stuff into a pool, there's a slight risk that he might have unreleased, non-backed-up new songs among his personal effects. [Mirror]

• It had to happen eventually. David Beckham has dipped a toe in the choppy waters of retail, becoming a Celebrity Designer. You can buy his clothes for Adidas Originals starting this fall. [WWD]

• Geithner's proposed new regulatory framework buoyed retail stocks by 4.4% yesterday. Saks' shares rose 15%, Ann Taylor was up 18%, Macy's climbed 10.2%, and Liz Claiborne rose 16.2%. Finally, some good fashion economic news! [WWD]