• Etsy isn't the full extent of Christina Hendricks' modeling — she is the new face of London Fog. Previously, the company's campaigns have featured Tony Parker and Eva Longoria, and Gisele Bündchen, whose pregnancy the company Photoshopped out. [NYDN]

• American Apparel can add an investor lawsuit to its list of troubles. They allege that Dov Charney has misled them and mismanaged the company. [PRLog]
• Meanwhile, analysts predict the overextended chain will close many of its unprofitable, redundant stores. [Crain's]

• South Korean training pants brand Good-Nites released an ad that parodies David Beckham's turn for Armani. Because they are not just functional, but fashionable, kiddies! This makes us a little bit uncomfortable because Beckham is so sexxy. [Copyranter]

• There were rumors that Sarah Jessica Parker would be the face of Halston, the brand people just can't keep themselves from reviving. And she wears Halston in the poster for SATC2. But is she actually seeking a design role? [E!]

Be thankful if you still have a job: After the hell year that was 2009, a lot of fashion people don't. Many designers were fired, some were hired, and plenty lost their businesses altogether. An overview of the tumult:

• "It has been the most incredible gap-year project," says Emma Watson on her new ethical fashion line. What happened to Habitat for Humanity? [WWD]

• Emma Watson is doing a clothing line with ethical fashion company People Tree. We're still waiting for Mischa Barton's collection, Tree People. [Guardian]

• Australian Vogue's September cover is out, and it features a stunning illustration of Cate Blanchett. [WWD]
• Meanwhile, Fashion Week Daily is reporting on a rumor that Victoria Beckham might be American Vogue's October cover model. [FWD]

• DVF's comic book, Be the Wonder Woman You Can Be, is here! The party sounds kinda crap, tho. "The green tome was stacked about the space, as were special DVF Wonder Woman tees and totes. Per the theme, bright red Wonder Woman cosmos completed the standard drink offerings of champagne, white wine and sparkling water. PR …