Enter your username and password.
-
posts about #paperchase more →
Round 1: Elle
| posts about #paperchase more → |
Round 1: Elle |
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
Call me when this happens to Vogue...
06/24/09
I'd guess they're doing better than Elle or Vogue because their content is always based solely on celebrity crap.
06/24/09
06/24/09
06/24/09
Made glorious summer by these ads of Elle;
And all the clouds that lour'd upon t'ladymags
In the deep bosom of the scrunchie buried.
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
Signed,
Person Who Knowingly Went Into Magazines And Now Does Not Understand Her 18-Year-Old Self's Decision-Making Process
06/24/09
06/24/09
06/24/09
06/24/09
06/24/09
My pages are also the ones that are the first to get cut. And I've got 400 press reps on the phone yelling at me because the stories about their clients haven't run, and I'm like, "I know! I'm sorry, but if there aren't any ads sold there's nothing I can do about it except put the story up online."
For those who don't work at magazines: A magazine's size is determined by the number of ads sold, and the amount of editorial content is also determined by the number of ads. We all have an ad:edit ratio we try to hit. It costs money to produce the editorial pages, so if the ad sales aren't there the number of content pages are cut. If the ad sales drop, the amount of non-ad content is also reduced, and the whole issue gets smaller. A small issue is a sign of trouble for a magazine, and right now they're all small. Sigh.
06/24/09
06/24/09