• Want free jeans? Don't mind handing a corporation access to your personal data and real-time location? Gap will give away 10,000 pairs of jeans to Facebook fans who "check in" to its stores on an as-yet-unannounced date tomorrow. [Fashionista]

• The mystery man Gisele Bündchen was seen canoodling with at a Paris Vogue party is believed to be a New York art dealer — and ex-boyfriend of Bündchen's fellow Brazilian model Ana Beatriz Barros — named Helly Nahmad. Ahem. [Racked]

• Bono and Ali Hewson star in the newest of Louis Vuitton's "core values" ads. The couple, who were shot in South Africa, wear clothing by Edun, Hewson's sustainable fashion line. LVMH owns 49% of the brand. [WWD]

• Naomi Campbell, Iman, and Liya Kebede grace the cover of Essence's 40th anniversary September issue. [Fashion Bomb Daily]
• Two retail bigwigs got into a wee fight about how much of Martha Stewart's products they each sell. [P6]

• Essence editor Angela Burt Murray says the uproar about the hiring of Elianna Placas, a white woman, as fashion director is baseless. Placas, a frequent freelancer, was chosen for "her creativity, vision, [and] the positive reader response to her work."

• Zoe Saldana is the latest face of Calvin Klein. The actress' only other foray into fashion was a clothing line by the name of Arasmaci. Perhaps she didn't want any other ads to come between her and her Calvins? [People]

• Lindsay Lohan is apparently no longer welcome publicity for designers. The ankle-braceleted starlet has been — horrors! — banned from borrowing clothing by most fashion houses, according to one tipster. Lohan has been clothing herself by buying things. [E!]

• To fête the 60th anniversary of the German photography magazine Stern Fotografie, Karl Lagerfeld shot six different covers featuring Claudia Schiffer. We could have done without the blackface one and the yellowface one. [SB]

• "Working with these incredible hair and makeup teams, you go in looking like a schmoe, and you come out like a movie star," Scarlett Johansson tells V. "You're like this perfectly prepared sausage…no one ever sees what goes in." [People]

• Heidi Klum, one of five models including Jessica Stam to make People's Most Beautiful list this year, poses for the tabloid in a so-hot-right-now makeup-free shot. [HuffPo]
• The Kardashian sisters have added bikinis to their trashy Bebe line-o'-knockoffs. [People]

• Will Kell On Earth be renewed? "I don't really know what's going on," says Kelly Cutrone, and Bravo would not reveal the show's future. But Cutrone says she's already signed "a major deal" for a scripted network TV venture. [PRNewser]

• Model Rie Rasmussen, upset Terry Richardson included her picture in his book Terryworld alongside images of young girls performing sex acts, confronted the photographer at a party in Paris for using his position of power to exploit women. She said:

• "She's not involved in this collection," said Ungaro owner Asim Abdullah just before his show commenced this afternoon, Paris time. He was referring, of course, to "artistic adviser" Lindsay Lohan, whose future at Ungaro had long been in doubt. [WWD]

• Jourdan Dunn's boyfriend of four years — and the father of her 7-week-old son — was just sentenced to three years in prison for dealing cocaine. Weirdly, his name is Jordan. [The Sun]

• In case you might have forgotten their existence, the Kardashian sisters would like to remind you that they have not only a Bebe clothing line, but also a jewelry collection. It is, says Kim, "inspired by our Armenian heritage." [People]

• Michelle Trachtenberg is designing a line of jewelry for Coach's Poppy brand. Expect "colorful crystals." [WWD]
• Zac Posen is doing a lower-priced line, Z Spoke, which will be available exclusively through Saks Fifth Avenue come spring. It starts at $78:

• Alicia Keys has a jewelry line; her bangles and rings come engraved with the words of the Japanese pseudoscientist Masaru Emoto. You can't make this up. [WWD]
• Marie Claire has published some clear pictures of Rodarte's line for Target. [Nitrolicious]

• The first pictures of Lindsay Lohan's foray into cosmetics have been released: at left, the often-orange starlet shilling for a spray tan called Sevin Nyne. [People]

Before fashion week, there were reams of stories offering dismal outlooks on the party scene. Nobody was having an after party. Nothing would be the same. The Economy. Etc. I haven't found this the case.