• Julia Roberts will become a face of Lancôme, appearing in ads beginning early next year. Roberts earns up to $20 million per film, and could realize a similar amount from her first major beauty contract; the company won't say. [WWD]

Marion Cotillard's Dior handbag commercial was released online today — and it manages to cram a whole lot of plot into 6 1/2 minutes. Cotillard worked with her La Vie En Rose director, Olivier Dahan, much as Audrey Tautou recently worked with Jean-Pierre Jeunet for Chanel. [Times of London]

• In a move that smacks of Chanel-Audrey-Jean-Pierre, Dior announced it's making a 6 1/2 minute online perfume ad with Marion Cotillard and Olivier Dahan, who of course directed Cotillard in La Vie En Rose. [WWD]