Padded Prose

It's hard to decide which is better: the oceans of blue liquid we are confronted with nowadays or the
David Foster Wallace novel that is this
Kotex ad from 1947. "Discreet" does not begin to describe it; the sanitary napkins are concealed within layers of teen-friendly prose, topics ranging from how to accept a compliment, to staying "bell-hop trim" to what to do if you're "higher than your squire." Not surprisingly, all the advice incorporates Kotex, but in such artful and subtle terms that one could be forgiven for mistaking the advert for a teen etiquette PSA. Not that we imagine anyone wanted to dwell on the reality of the bulky-sounding "adjustable Kotex Wonderform Belt" for too long. [
Vintage Ads]
Oldies But Goodies

Anyone who's ever worked in retail can appreciate the genius of this 1934
"lipstick guard", designed by film studios to protect pricey costumes from the ravages of makeup stains. (One assumes removing or reapplying makeup was completely out of the question.) As you can see, it's seriously creepy-looking, somewhere between a butterfly band aid and a fortune cookie, and the ad also gives the impression that her speech is being suppressed or something. Which would have been a totally valid observation in some of our Freshman seminars. [
Modern Mechanix]
clips
Yesterday's trip down the backed-up memory superhighway of
cringetacularly sexist pop culture reminded me of what I personally, at age eight, found to be the deepest outrage of the genre, Mungo Jerry's 1970 megahit "In The Summertime." It also happens to be a kind of awesome song, which is, I guess, why it sold 23 million records and was still in regular rotation on the oldies stations I listened to obsessively as a kid.
More »
Oldies But Goodies

Click to enlarge this 1965 cosmetics ad which begins, "If Eve had worn Aziza, she wouldn't have needed an apple." Because seriously, if you're pretty there's no need to be smart. Duh. [
Vintage Ads]
Oldies But Goodies

In the era of the
Vietnam War, boys didn't need too much motivation to not want to go to war; not getting killed seemed like a good enough reason! However,
The Draft Resistance decided to give young men even more reason to not want to fulfill their draft duties by dangling a bunch of super hot, leggy hippie chicks in fashionable hats in front of them and saying, basically, "these girls will have sex with you if you avoid the draft." Sex sells, of course, but is using hot girls to sell the idea of avoiding war hippie sexism or just a cheeky way to promote a good cause? (Click the picture to see the full poster) [
Vintage Ads]
news roundup
- The Grandmaster Flash memoir is out, and I know a big plot point is how he beat cocaine, but fuck if the guy doesn't sound as endearingly hyperactive as he did rapping about stagflation three decades ago or whatever. Apparently he's a hero in Burma? [Newsweek]
- All this time I've been calling Barack Obama a Muslim and it turns out he's actually a Hindu who worships some golden monkey god? [Times of India]
- Senator Chris Dodd moved his entire family to Iowa all to win one percent of the vote and I am not happy to report his powerful speech in opposition to retroactively granting big telecom firms the right to spy on people will no doubt prove equally in vain. [Wash Post]
- The Supreme Court decided to let Exxon off the hook on some of these pumped up oil spill fines. I mean, we can't very well expect those guys to scrounge up the money to find new sources of oil if we force them to pay putative damages for every little thing they do wrong, can we? You decide. [NYT]
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Oldies But Goodies

Do yourself a favor and click to enlarge this
vintage Lane Bryant ad. Where else do you think "charming Chubby-sized clothes" come from? Teens over a size 10, yes TEN, can find 10 ½, 12 ½, 14½ and 16½. Chubbier than that? You're out of luck. [
And I Am Not Lyin]
Oldies But Goodies

We bespectacled ladies can vouch for the enduring truth of an artifact from the
October 1965 issue of
Play Girl "Men DO MAKE Passes at
Girls Who Wear Glasses! The new vamp eye-frame by Harlequin for the woman who understands the importance of
the gentle art of flirtation. With a vivaciously upswept front, the vamp captures the very essence of femininity. The beveling adds subtle interest to the elegant simplicity of the frame and the gently styled temples with their new up-to-the-minute curves add a distinguished softness." (Click the pic to see more images!) [
Modern Mechanix]
Oldies But Goodies

From a
1953 issue of
Mechanix Illustrated: "
Leg falsies for gals with unshapely gams are now being made by Mrs. Dorothy Funk of Burbank, Calif. (Blushing, girls?) Moulded from customer’s legs they are concealed by special rubber and nylon stockings. Can you spot falsies at top? (Model at left.) Oh, pity the poor males!" WTF. (Click to see larger.) [
Modern Mechanix]
Oldies But Goodies

As seen in these
vintage ads, Levis have been around for a while, but when
marketed for women they were "for leisure." You know, standing around, deciding where to picnic, that type of thing. When marketed to men, they were "for action." Lassoing fillies, bronco-busting and the like. And later still, they came in stripes for men, which
one particular woman found
extremely interesting. (Click picture for full-sized view.) [
Vintage Ads,
Vintage Ads]
Oldies But Goodies

Pear-shaped ladies! This 1967 Warner's ad wants to "help." "Girls with too much bottom and too little top: Warner's can reshape you," reads the copy. Apparently the girdle sucks you in and the bra fills you out and suddenly you're in proportion. Sounds comfortable! Not. (Click to see larger.) [Via
'60s Fashion by Taschen]
Oldies Station

Over on Jossip, they're
wagering that
Angelina Jolie did not approve the usage of her likeness in this ad for the Xiomara Coronado Beauty Center, under the tagline, "Nobody is younger than you." Fortunately, this ad is from Ecuador where Angie will never see it, since she
never travels the globe or anything. But! speaking of digital aging, the hilarious
Bryony sent us a birthday present: The Jezebel avatar, aged. (Click old Angie to see.) [
Jossip]
Oldies But Goodies

Holy cow! A bovine is wearing a bra in this newsy item from a 1949 issue of
Mechanix Illustrated. The copy reads: "Brassiere for Bossy will increase the flow of milk into her udder from 25 to 35 per cent. Invented by a Phoenix psychiatrist, the canvas bra has four elongated sacks which cradle the cow's teats." A
shrink dreamed up this contraption? How udderly amazing. (Click for larger image.) [
Modern Mechanix]
Oldies But Goodies

"Farewell to the ugly cigarette," reads the copy on this late '70s ad. "Smoke pretty." Because lung cancer and emphysema are
gorgeous. The ad also says these are "the newest way to express your love of pretty things." Chicks like flowers! Why else would the box feature Eve drowning in blooms? Wait, are those poppies??? (Click to see larger.) [
Vintage Ads]
Oldies But Goodies

Three words: Lisa. Frank. Clothes. Alas, these items are from a decades-old ad and not currently available. (Click picture to see the ad.) [
Vintage Ads]