Don't you think it could be modern-day cynicism that is making everyone take this badly? Clearly the advertisers were trying to say, "If your wife/gf doesn't buy this for you [which 50 years ago was probably how most men got their cologne etc.], you should go buy it because it's THAT AWESOME." The woman isn't even Asian, and is probably just a "hot chick" to help sell product.
I approved this comment and some others that voiced similar sentiments, but I really don't see it here. It's tacky, sexist, and trades in stereotypes, which is bad enough.
It's an ad for sandwiches. It's an ad for sandwiches. It's an ad for sandwiches. It's an ad for sandwiches. It's an ad for sandwiches. It's an ad for sandwiches.
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Edited by valhalla_i_am_coming at 09/19/09 5:03 PM
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@szuperremek: I am laughing because I always wonder about that. Several of my students have kanji symbol tattoos that they swear read "Strength" and stuff like that, but I suspect that at least some of them read "dumbass gaijin".
@boobookitteh: Or maybe a shoplifting joke? You know, "If you don't get a bottle of Jade East from your woman, sneak down to Walgreen's and steal one!" I could tolerate that.
I think the worst thing about it is that it is not all that different from current representations of Asian culture and cheesy "Asian" themed products. The women is scantily clad yet demure and the copy lets you know she is willing to submit. And the name and vague theme of the after shave are lazy and uninspired. With the exception of the tag line this ad could be used today and most people wouldn't bat an eye lash. We're still trading in the same tired stereotypes and visual cues.
Wow. Rape, exoticism, and machismo all in one place! I am not sure what to say except for the fact that it hasn't recently gotten worse in the ad market. Even 30 years ago, same old story.
@yesispeakperuvian: I think that we have *all* smelled the individuals who would be pleased to have a woman-sized bottle of cologne- fragrance product overapplicators are a social nemesis of mine.
@liberatedword: " fragrance product overapplicators are a social nemesis of mine."
This phrase made me laugh, because I thought about a Sherlock Holmes like character saying it.
Okay help me out here. Am I seeing a pants-less caucasian woman pretending to be a stereotypically exotic yet submissive Asian fantasy archetype? On my screen it's a bit blurry but she looks like Cher.
@Spaceman Bill Leah: Exactly. I was about to make some snarky reference to Lady Gaga's no pants revolution but then I read the caption and I was like "Oh...well that seems in a bit bad humor."
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I agree. It's just ordinary, use-a-hot-chick-as-an-object offensive.
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I approved this comment and some others that voiced similar sentiments, but I really don't see it here. It's tacky, sexist, and trades in stereotypes, which is bad enough.
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sigh.
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(A Vietnamese student of mine wore a shirt the other day that read "No, I will not love you long time." Which was both funny, and not.)
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Agreed. Those shirts are funny but wouldn't it be nice if it could go without saying?
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This phrase made me laugh, because I thought about a Sherlock Holmes like character saying it.
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Okay help me out here. Am I seeing a pants-less caucasian woman pretending to be a stereotypically exotic yet submissive Asian fantasy archetype? On my screen it's a bit blurry but she looks like Cher.
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