oldies (but not so) goodies
Today's
Daily Mail runs excerpts from a new book,
You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising which features those
oldies but goodies we're oh-so fond of. It's hard to imagine a world in which advertisers actually got away with this stuff: A car ad with a ditzy-looking broad claims an automobile is "for simple driving"; a coffee ad features a wife about to be spanked by her husband for "taking chances on getting flat, stale coffee." And, most disturbing of all, a postage meter ad from 1953 has the headline "Is it always illegal to KILL a woman?" (The copy reads "Husband furious because you've missed the post? The Pitney-Bowes Postage Meter prints the stamp and seals the envelope all in one go.") (These ads may seem outrageous, but have you seen the
billboard a concrete company ran recently?)
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