The folks at Old Navy swear that they've got the perfect jeans for your body shape. Hence: The "Booty Reader." Like the love child of Miss Cleo and Sir Mix-A-Lot, she likes big butts and she cannot lie.

Or perhaps it understands all too well. This Indiana store isn't actually offering a discount here, but hopefully in your mad dash to stock up on fashion graphic tees you won't read the small print.

• Crystal Renn is either too big or too small, say some folks who evidently take an interest in other people's weight. "She is not trying to lose weight at all," says Gary Dakin, her agent. "She fluctuates." [People]

The increasing visibility of models like Crystal Renn, Tara Lynn, and Ashley Graham isn't just a fluke: Each is represented by Gary Dakin, a man who's been trying to re-make the plus-size modeling industry for over a decade.

• Rocha: "It is unforgivable that an adult should demand that [a] girl unnaturally lose the weight vital to keep her body functioning properly. How can any person justify an aesthetic that reduces a woman or child to an emaciated skeleton?"

• Before digesting the latest round of layoffs, garment worker intimidation, stupidly expensive luxury crap, and magazine turmoil, say a hearty Good mornin' to David Beckham in his fancy new Armani underwear ad. Hello David. [People]

• People love Posh's dresses. Net-a-porter.com sold out in one day, and Posh herself stopped by Neiman Marcus to instruct sales associates and top customers in the ways of the frock. Thirty pieces were sold. [WWD]

• Lauren Conrad is On The Move, Azlan-style. After a prolonged period of alleged laziness, Conrad is promoting her eponymous clothing line all over our fifty states. [Yahoo]
• According to this Sun columnist's "hunch," Kate Moss is pregnant. Take that for what it's worth. [The Sun]
• According to model Niki Taylor — and her…

A note from a reader: "Saturday morning, the Today show did a fashion segment with an editor who I think was from Lucky magazine and she was pretty insulting in one of her "recommendations" for adhering to this season's styles. [The editor] was showing a new tribal look from Old Navy, and when the Today show anchor…

Old Navy wants to be less, well, "old". Which is why the trailer is re-launching and re-imaging itself as a younger and hipper (while still affordable) brand with the debut of something called the "Urban Explorer" line. (Did they not say "safari" because that has weird colonialist connotations?) And while Old Navy…

Cuba/Pakistan/Wisconsin aren't the only places hungry for CHANGE today! Old Navy, a division of the persistently-ailing Chinese apparel giant Gap Inc., just toppled the regime of current president Dawn Robertson. "People have literally been cheering and the office just got so much happier," writes a tipster. "Thank…

• M.I.A. on playing the role of spokesmodel, DJ and popular celeb sighting during NY Fashion Week: "Last year I wasn't let into the Marc Jacobs party and this year I own it!" Ah, groundedness. [Fashion Week Daily]
  
• International Herald Tribune fashion critic and former MJ nemesis Suzy Menkes really liked this season's…

Last night in New York, Old Navy had a big ol' party to celebrate the retailer's "new look," which is supposedly super fashion-forward. (Does this mean no more drawstring shorts?) A terrifingly-dressed Natasha Bedingfield headlined the event, and also in attendance were Ugly Betty's Becki Newton (above left), and…

• Victoria Beckham is depicted buck-nekkid on a Marc Jacobs T-shirt that supposedly celebrates the prevention of melanoma. But like, Posh is not wearing any clothes and neither Marc nor Posh are exactly a poster children for the tanning bed avoidance movement, so, again, mixed messages! [WWD, 1st item]
  
• Marc Jacobs to…

• Todd Oldham has been named creative director at Old Navy. Says ON prez Dawn Robertson:"Todd was an interesting choice because he is so relevant. He is really modern." Which is interesting, you see, because the Gap usually goes the extra mile to be irrelevant. [WWD, sub req'd]
  
• Cell phones are the new handbags, so if…