Straight Outta Compton Used 'Racial Marketing' to Promote the Trailer on Facebook

Straight Outta Compton was one of the top 20 highest-grossing films of 2015 and a lot of that had to do with its marketing. Promotion for the movie was damn near everywhere, including Facebook. But as it turns out, white users saw an entirely different trailer for the film than black and Latino users.
Here's What's Missing From Straight Outta Compton: Me and the Other Women Dr. Dre Beat Up
On January 27, 1991, at a record-release party for the rap duo Bytches With Problems in Hollywood, producer/rapper/then-N.W.A. member Dr. Dre brutally attacked Dee Barnes, the host of a well-known Fox show about hip-hop called Pump It Up! Dre was reportedly angry about a Pump It Up! segment hosted by Barnes that aired…
Dr. Dre's Ex Has an Idea Why His Abusive Past Didn't Make the NWA Biopic
While reviews for the NWA biopic Straight Outta Compton have been fairly positive, one prevailing critique is that the narrative conveniently leaves out Dr. Dre’s abusive past. In a recent interview, his ex-fiancée—R&B singer Michel’le—states the obvious in explaining the reason that storyline was neglected.
Listen Right Now to Women With Attitude (WWA), a Fire New Rap Supergroup
Old school West Coast rap fans who are also feminists are having a rough month, not that it’s ever been a comfortable position to occupy: Straight Outta Compton, the NWA biopic which drops today, whitewashes the misogyny that comprised a good amount of the seminal rap group’s music and does nothing to mention Dr.…
NWA's Straight Outta Compton Movie May—Or May Not—Tell the Real Story
As a California girl, I grew up in the shadow of NWA even though I was absolutely not allowed to listen to Dr. Dre, Ice Cube, Eazy E, MC Ren and Yella outside of my headphones. Now the group's biopic Straight Outta Compton is on the way, starring Ice Cube's son O'Shea Jackson Jr. playing his father, and from the…
The Holy Union of Ice and Coco Is Being Torn Asunder
NOOOO! The Greatest Love of All, that of Ice-T and his wife Coco Austin, is going through a rough patch after some photos emerged of Coco dancing with and face-kissing another man, a rapper named AP.9. First, Mrs. -T took to Twitter to downplay it. "Woke up to people in a panic about some pics (sic),please guys I'm…
Let Gwyneth Paltrow Tell You About How Much She Loves Gangster Rap
Now that they each have their own somewhat pointless "lifestyle" websites, the GOOPy one and the Hova decided to interview each other. Gwynnie takes Jay-Z's questions on his site, while he fields inquiries on hers. And the results are...strange. Who knew Gwyneth had opinions about gangster rap that are both deeply…
Chris Brown Attempts To Rescue His Image By Rescuing Animals
- Rihanna is reportedly attempting to help boyfriend Chris Brown save his public image by bringing him along on animal rescue missions, tracking down stray dogs and cats and placing them in safe foster homes. [TheSun]
David Beckham Smashes Car & Leaves Posh With The Wreckage
- David and Victoria Beckham were in a car crash Friday in France. David was driving his BMW to the Nice airport when he lost control and crashed into a wall. No kids were in the car; Posh was the only passenger. The vehicle had a smashed windshield and damage on the passenger side, but everyone was OK. Bex had to…
