Aaliyah Is the Alpha and Omega of Your #Trending Outfit

Though the fashion sensibility of Aaliyah Dana Haughton is a perennial classic, in the past three years or so, street style has been siphoning her every look, and we are now at an impasse. Health goth, the Facebook meme-turned-actual style movement, and its more marketable cousin "athleisure," are simply trumped up… » 11/14/14 4:30pm 11/14/14 4:30pm

​Gap's Blah 'Dress Normal' Campaign Doesn't Get the Irony of Normcore

Normcore strikes again, trampling yet another victim under its Nike socks/Adidas slippers-clad feet. After launching what was expected to be a successful "Dress Normal" campaign, Gap is now offering their collection at a fraction of the price. There is such thing as too much of a meh thing. » 10/22/14 4:10pm 10/22/14 4:10pm

W Magazine's 'Normcore' Story Involved $356K Worth of Designer Clothes

In its brief tenure on this planet, the concept of "normcore" riled up every fashionable person (including, or especially, Blake Lively); inspired a fleet of quasi-ironic think pieces; and then, as an fun Internet meme to reference on Twitter, it sort of got supplanted by "¯\_(ツ)_/¯". All of which means that it's high… » 7/15/14 12:20pm 7/15/14 12:20pm

For Chrissake, Going Without Makeup Is Neither a Trend Nor Laziness

"Not wearing makeup: is it feminism, laziness or the rise of cosmetic normcore?" wonders Slate. Huh. Good question: having a face and not smearing cosmetics upon it: is it a political statement, sloth, or, uh, some kind of weird fashion thing? Or could be it be some strange, unheard-of fourth option... such as being a… » 4/17/14 2:55pm 4/17/14 2:55pm

Fashion's 'Normcore' Trend Is Basically Brian Krakow Cosplay

Here is a thing for you to learn today: The latest craze to hit the beautiful elites of Manhattan isn't plucked from the runways of Fashion Week, it's ripped from the sale section of the Lands End catalog. The trend—dubbed "normcore" because it involves dressing up like a "normal" (and/or a guy named Norm)—consists of… » 2/27/14 3:15pm 2/27/14 3:15pm