Iris Apfel, 93-Year-Old Style Goddess, Thinks Normcore Is Dumb as Hell

A friend has a theory that if you're a character in New York and "do stuff" long enough, you'll eventually become a known enough to be profiled in, say, the New York Times. Apparently Iris Apfel, 93-year-old style icon and lifelong interior designer, is a subscriber to this idea, too; in a new interview with the … »4/09/15 1:10pm4/09/15 1:10pm


Aaliyah Is the Alpha and Omega of Your #Trending Outfit

Though the fashion sensibility of Aaliyah Dana Haughton is a perennial classic, in the past three years or so, street style has been siphoning her every look, and we are now at an impasse. Health goth, the Facebook meme-turned-actual style movement, and its more marketable cousin "athleisure," are simply trumped up… »11/14/14 4:30pm11/14/14 4:30pm

W Magazine's 'Normcore' Story Involved $356K Worth of Designer Clothes

In its brief tenure on this planet, the concept of "normcore" riled up every fashionable person (including, or especially, Blake Lively); inspired a fleet of quasi-ironic think pieces; and then, as an fun Internet meme to reference on Twitter, it sort of got supplanted by "¯\_(ツ)_/¯". All of which means that it's high… »7/15/14 12:20pm7/15/14 12:20pm

For Chrissake, Going Without Makeup Is Neither a Trend Nor Laziness

"Not wearing makeup: is it feminism, laziness or the rise of cosmetic normcore?" wonders Slate. Huh. Good question: having a face and not smearing cosmetics upon it: is it a political statement, sloth, or, uh, some kind of weird fashion thing? Or could be it be some strange, unheard-of fourth option... such as being a… »4/17/14 2:55pm4/17/14 2:55pm

Fashion's 'Normcore' Trend Is Basically Brian Krakow Cosplay

Here is a thing for you to learn today: The latest craze to hit the beautiful elites of Manhattan isn't plucked from the runways of Fashion Week, it's ripped from the sale section of the Lands End catalog. The trend—dubbed "normcore" because it involves dressing up like a "normal" (and/or a guy named Norm)—consists of… »2/27/14 3:15pm2/27/14 3:15pm