W Magazine's 'Normcore' Story Involved $356K Worth of Designer Clothes

In its brief tenure on this planet, the concept of "normcore" riled up every fashionable person (including, or especially, Blake Lively); inspired a fleet of quasi-ironic think pieces; and then, as an fun Internet meme to reference on Twitter, it sort of got supplanted by "¯\_(ツ)_/¯". All of which means that it's high… » 7/15/14 12:20pm 7/15/14 12:20pm

For Chrissake, Going Without Makeup Is Neither a Trend Nor Laziness

"Not wearing makeup: is it feminism, laziness or the rise of cosmetic normcore?" wonders Slate. Huh. Good question: having a face and not smearing cosmetics upon it: is it a political statement, sloth, or, uh, some kind of weird fashion thing? Or could be it be some strange, unheard-of fourth option... such as being a… » 4/17/14 2:55pm 4/17/14 2:55pm

Fashion's 'Normcore' Trend Is Basically Brian Krakow Cosplay

Here is a thing for you to learn today: The latest craze to hit the beautiful elites of Manhattan isn't plucked from the runways of Fashion Week, it's ripped from the sale section of the Lands End catalog. The trend—dubbed "normcore" because it involves dressing up like a "normal" (and/or a guy named Norm)—consists of… » 2/27/14 3:15pm 2/27/14 3:15pm