Why do I have a toothbrush emblazoned with the active ingredient of the morning-after pill (levonorgestrel, 1.5mg)? One word: Ella. What I learned about Plan B, the generic and prescription competitions, and what you can do about the cost.

This week Barr Laboratories' exclusive, competition-free period on Plan B expires, allowing cheaper generic drugs to take its place, but thanks to the maze of FDA regulations women may still not have increased access to emergency contraception.