jezenomics
Nike is
producing a special line of not-for-profit shoes just for
Native Americans. Not only does the design feature several of what the company terms "heritage callouts" — sunrise patterns, feather designs, war paint and the like — but it was specially engineered for Native American feet, which are apparently (
cough) wider than average white man feet, a trait that doesn't exactly end at the ankle if ya
see what we're saying.
"Nike is aware of the growing health issues facing Native Americans," said Sam McCracken, manager of Nike's Native American Business program.
Ha ha, "growing" problems... Okay, so: Native Americans are on the larger side, like many impoverished minorities in this country, because of a combination of economic and historical and policy-related factors you don't need me to rehash here.
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