Although the Motrin ad, in my view, was hardly firestorm material. If that many women thought it was offensive, I'm glad they got rid of it, however. But keep moving down the list.

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Granted, I am not a mother, so maybe some Jezzie mothers out there can explain what's so offensive?

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We are deeply troubled by this campaign for the following reasons:

- It disparages babywearing mothers by portraying them as victims of a painful fashion trend;

- It falsely states that baby carriers "put a ton of

strain" on the wearer's back, neck, and shoulders;

- It falsely implies that mothers who wear their babies "cry more" than those who don't;

- It portrays the research-proven benefits of babywearing as rumor or speculation subject to doubt;

- It disparagingly implies that babywearing mothers look "tired and crazy;" and

- It was timed to run during International Babywearing Week, November 12-18, 2008, when nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of babywearing and to encourage the practice of babywearing.

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As to the Baby Wearers' issues with the ad, I definitely read it as way overreacting . . . I mean, obviously the ad didn't mean that mothers who wear their babies *actually* cry, (I mean has anyone ever been in so much pain from wearing his or her baby that he or she actually cried?? I think the issue is more basic aches or pains.) Also, one who listened closely to the ad noticed that the ad did not "disparagingly" imply that babywearing mothers look "tired and crazy," but that new mothers in general look tired and crazy. Perhaps that's offensive to some (although I certainly couldn't deny it) but at least state your issue correctly.

Also, if nothing else, doesn't the Motrin ad really *encourage* mothers to wear their babies? It's offering a solution to the potential issue of the aches and pains.

Sorry I don't mean to go on a rant about this, but I'm just procrastinating writing a paper and this seemed like a convenient channel of my resources :)

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I am a mommy too, and I did wear my baby and I think I posted this before, if you're in pain when you wear your baby YOU'RE DOING IT WRONG!!!

If anything I think the original ad was more condescending than anything else. I personally never wrote any letters or ill remarks towards Mortin, because quite frankly I don't have that kind of time :) Well..I do...but I'd rather be making random comments on website such as Jezzie than writing a strongly worded letter about how terribly upset I am that someone who assume that because you're a mom you cry a lot. Although most moms I have met, do have a tendency to cry at the strangest things...

I will say that I didn't like the way that the ad came off as if wearing your baby was a trendy thing to do. I wore my baby because it was convenient for me. And my daughter loved it...so it worked out for both of us.

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Millions of women die every year through breast reductions? I wasn't aware of that.

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That's a joke, first made my Adam Carolla, reflecting the biases of millions of us men.

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@sarah.of.a.lesser.god.prepares.to.welcome.her.new.ovumlord: My mom had her 38DDDs scaled back a few years ago - they were still growing at age 30! Unfortunately, I may be following in those footsteps as well :-\

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