Unlike her husband, who plans on doing zero promotional work for his Adidas line, Victoria Beckham is in New York to unveil a new 20 ft Emporio Armani ad at Macy's. [UPI]

Eva Mendes For Calvin Klein; Nobody Puts Alaïa In The Corner

Eva Mendes, along with male model Jamie Dornan, are confirmed as the fall faces of Calvin Klein Jeans and Calvin Klein Underwear. Steven Klein shot the campaigns. [WWD]

Material Girl Gets A Second Helping Of Louis Vuitton

Confirmed: Madonna will do the Louis Vuitton fall campaign. With Jesus Luz? I imagine LVMH execs did a pro/con weighing the headline value against the risk that Madge would dump her boytoy ere September. [Grazia]