Period-Obsessed Tween Opens a New Chapter in Great Menstrual Marketing

The team behind HelloFlo has followed up last summer's blockbuster commercial hit with a new ad for their period starter kits. This tween is so Judy Blume-ready to get her period that she fakes it with nail polish on a pad, prompting her mother to throw her a First Moon Party as "punishment." I wish these parties were… »6/18/14 3:00pm6/18/14 3:00pm


​Study: Thyme Oil More Effective for Menstrual Cramps Than Ibuprofen

Every woman experiences menstrual cramps a bit differently, but we can all agree: cramps suck. They are an abomination of the human body. Sure, if you wanted to get all hippie about it menstruation is a beautiful part of the cyclical nature of womynhood and blah blah blah. But in reality a bad case of cramps=… »5/18/14 12:05pm5/18/14 12:05pm

What Life Is Like When Getting Your Period Means You Are Shunned

For Radha dinner is served at 7. She crouches down behind a shed, a good distance from her house, then waits. She knows what the menu will be: boiled rice, the same as yesterday and the day before. She knows that it will be her little sister who serves it, throwing the rice onto her plate from a height, the way you… »3/16/14 2:00pm3/16/14 2:00pm