AUGH. They can't! Max Factor Lash Perfection is my favorite mascara ever. I get so many compliments on it and people asking me where I buy it. Time to hoard. The problem being, of course, that mascara has the shortest shelf life of any cosmetic. Boo.
@saralegal21: As long as you don't open it, the shelf life isn't bad on mascara, so you can stock up.
Plus if you don't use mascara every day, buy disposable wands and use those instead of the wand in the tube. This means you don't transfer the bacteria from eye to tube and therefore make the product safer and last a good few months longer (providing you never double dip the disposable!)
What always blew my mind is that M.F. never seemed to use its 'Old Hollywood Glamour' cache in adverts or new makeup collections
How many women would have absolutely bought up gobs of Max Factor lipsticks if it had been marketed as "The True Reds from the 40's" collection, complete with the clear/cool/rose designations?
Instead they put out a ridiculously multi-hued Carmen Electra and copies of everything Cover Girl made.
@DinnerBelle: I mean, just hire Dita VonTeese and market yourself to the pin-ups, rockabilly girls and other retro enthusiasts. It's such a huge and quietly popular movement.
And then there are others of us who aren't really any of the above and would just like to look like Rita Hayworth for a day.
Seems like a no brainer to me, and such a wasted opportunity.
I'm so glad it'll still be available in the UK. My entire make-up drawer - and it's a BIG drawer - is either Mac or Max Factor. I'd cry if it was discontinued here!
@saintbernadette: Strange...it is being heavily promoted here in the UK including TV ads for their False Lash Effect mascara. They even re-branded the packaging to look more like MAC...
I'm a big fan of their products, so this headline originally caused me to hyperventilate til I read on! I'm glad his legacy is continuing somewhere.
@SpasticFurchild: The H.I.P. creme/gel eyeliner in a pot is the BEST. Better than MAC, better than Clinique. The texture is perfect, and I'm going to have to get a backup or two, even though they're not discontinuing MF in Europe, because that line never made it here.
@SpasticFurchild: Actually, HIP is a L'Oreal product, so you're safe.
Me, I'm not surprised. I can only seem to find Max Factor stuff at Ulta or WalMart, plus they just did a horrible revamp of their Lipfinity line that made my favorite lipstick into a stinky, ucky mess.
Anyone know of an Internet Lipstick Database that shows you comparable colors across brands?
@seresy: I have every color of this shit, and I LOVE IT. I probably shouldn't be wearing teal eyeliner to work on a regular basis, but I can't fucking help myself.
The Pan-Stick is the only make-up I use for stage. My husband says it makes me look like "a china doll" on stage. Looks like I need to buy out all sticks of the nude ivory everywhichwhere. Duane Reade carried it last I saw.
Plus they had the best clear mascara although I haven't seen that in years.
@Tara Kennedy: Whoa, clear mascara? I've never heard of it - I find that so intriguing! Was it primarily to coat over black mascara or to make lashes look longer (not darker)?
@bridge-with-a-t: I used to use clear mascara to get some curl and definition without any darkening effect for when I wasn't really wearing make up or when I was going to do something active but still wanted to look a tiny bit put together. It might have done nothing, but I loved it.
The only decent concealer I could find in high school (that I could afford, at least) was made by Max Factor, but now that I stopped wearing makeup altogether, I just don't care.
Also, putting "cake" after a product name is (almost) a surefire way to make me buy it. mmmmm.... cake...
Well, I guess it's better that they discontinued the lipstick they made that I used a few years ago, or I'd be going nutty trying to find a replacement. (Cover Girl, you still piss me off when you decide you're going to update the names/shades of your stuff and get rid of the one that was dead-on perfect for me and make me try about 3 different "new" shades until I find the one closest to the old one. STOP IT!)
@wednesdayam: Clinique did that to me with their eyeshadows several years back. The most perfect lavender shade ever wasn't good enough for you, Clinique? Really??
Sad to see the end of an era. I have only tried MF lipsticks/glosses and eye shadows, but I was always a wee bit disappointed in the quality (especially considering company history). They do have a really fabulous pink gloss that makes my lips look as naturally pink as they were when I was kid before...well, college....ahem. I'm gonna stock up.
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Plus if you don't use mascara every day, buy disposable wands and use those instead of the wand in the tube. This means you don't transfer the bacteria from eye to tube and therefore make the product safer and last a good few months longer (providing you never double dip the disposable!)
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How many women would have absolutely bought up gobs of Max Factor lipsticks if it had been marketed as "The True Reds from the 40's" collection, complete with the clear/cool/rose designations?
Instead they put out a ridiculously multi-hued Carmen Electra and copies of everything Cover Girl made.
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And then there are others of us who aren't really any of the above and would just like to look like Rita Hayworth for a day.
Seems like a no brainer to me, and such a wasted opportunity.
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I'm a big fan of their products, so this headline originally caused me to hyperventilate til I read on! I'm glad his legacy is continuing somewhere.
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Me, I'm not surprised. I can only seem to find Max Factor stuff at Ulta or WalMart, plus they just did a horrible revamp of their Lipfinity line that made my favorite lipstick into a stinky, ucky mess.
Anyone know of an Internet Lipstick Database that shows you comparable colors across brands?
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Plus they had the best clear mascara although I haven't seen that in years.
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[www.drugstore.com]
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Also, putting "cake" after a product name is (almost) a surefire way to make me buy it. mmmmm.... cake...
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