I'm going to be honest and say that I've become increasingly frustrated with Jezebel's stance on a lot of things.
Personally I'm not interested in jewel-shaped phones and a lipstick size (and Jezebel, it's not like people know how long their lipsticks are, so snarking on the math wasn't really a great argument. That being said, I wish that Sony had used a different item for comparison), and that's partly why I read Jezebel. I'm not super-de-duper girly.
But a lot of girls would kill for a phone like this. I say this from experience - I happen to be in the target age group and gender for this kind of phone. We may not appreciate what the phone has to offer, but Sony knows what it's doing, presumably. There is obviously a market for this: teenage girls who are into jewels and glitz and whatever, all the women brainwashed into the whole 'skinny=beautiful' scam (unfortunately Jezebelians stand in the minority there), and females who like to make sure they look good (I totally would use the mirror, I don't generally carry one around otherwise and looking at my reflection in store fronts etc. won't necessarily tell me if there's food in my teeth).
So I get where you're coming from, but I think we need to see where Sony is coming from and instead of hating on them for making this phone, let's try to change the audience who would buy this so that there would be no market for it.
@karmasutra (can haz bigger star than youz?): But isn't a deeper question how much advertising and marketing not only play to our preferences, but shape them as well? In other words, what's wrong with pointing out that Sony took the easy, lazy route to marketing, and that its decision to do so, far from being morally neutral, only entrenches stereotypes and ultimately holds back progress? Sony is a MAJOR company, and its marketing choices do not occur in a vacuum. Everyone -- advertisers included -- is responsible on some level for the effects of the things the choose to communicate. Sony is communicating that girls like girly things. The fact that it may be right on some counts doesn't change the fact that it is utilizing, and thereby continuing, stereotypes that are sometimes harmful.
i am sick and tired of companies like this making all women seem shallow, like all we care about is shopping and makeup (not that i don't enjoy those things.)
i'm also kind of tired of jezebel being snarky on anyone with esoteric or non-mainstream interests which happens here sometimes.
i have an interest in astrology (not horoscopes) and tarot, mysticism, etc. i get what this post is trying to infer by "horoscopes" but it still rubbed me the wrong way.
on a somewhat related note, i love jez, but i sometimes get tired of the constant mainstream celebrities featured here. i am waiting for the day when jezebel finally talks about somebody actually iconoclastic and interesting.
As someone who is shallow as hell and DOES care how my gadgets look, I'm going to have to say that phone misses the "cute" mark.
Give me something sleeker!
Okay, I'm going to go ahead and call a spade a spade here: Those are butt ugly cell phones. This would have been "hip" and "with-it" 5 years ago when I was in high school, but flip phones are totally passe right now and beyond that the "jewel cut" face looks ridiculous.
@Zombie Ms. Skittles: I used to be with it, but then they changed what "it" was. Now, what I'm with isn't it, and what's "it" seems weird and scary to me.
The thing is, some women really will be interested in this, just as some men would be interested in something like a boob-shaped cell phone that displays pick up lines and has "hottie tracking" capabilities. Sony (and other companies) are marketing to this audience. They say it's for stylish women because hey, what else are they supposed to say? They're flattering their customers, and if we don't like it, that's okay--we're not their intended audience.
Look at it like this: they're not designing this phone for women, they're designing it for /some women who are into this kind of thing./ There's not any significant market pressure to design a phone for women that doesn't hit these girly (and sexist, depending on how you look at it) points, because we are perfectly capable of using non-gender-targeted phones.
This is like that Dell fail a couple months ago. You know what kind of women care more about how cut their electronics are than how they work? 13 year old girls.
If you're going to go this route, trim it in pink fur and sell it at Claires for 3 for $10.
As a self-proclaimed gadget loving lady I have to say this pisses me off. I selected my current phone based on my needs, not vain shit like a BMI calculator and a mirror. I wanted a phone with camera/video capabilities, full keyboard, easy email access, etc. Yes the pedometer is cool, the rest of the 'women targeted' items, EWWW.
@Lymed: I love most things about my Chocolate, but I'm switching to a new brand because I cannot STAND how when you're stuck in a phone menu it tries to add the 1s and 2s you have to dial to get out of the menu as a new phone number.
08/13/09
Personally I'm not interested in jewel-shaped phones and a lipstick size (and Jezebel, it's not like people know how long their lipsticks are, so snarking on the math wasn't really a great argument. That being said, I wish that Sony had used a different item for comparison), and that's partly why I read Jezebel. I'm not super-de-duper girly.
But a lot of girls would kill for a phone like this. I say this from experience - I happen to be in the target age group and gender for this kind of phone. We may not appreciate what the phone has to offer, but Sony knows what it's doing, presumably. There is obviously a market for this: teenage girls who are into jewels and glitz and whatever, all the women brainwashed into the whole 'skinny=beautiful' scam (unfortunately Jezebelians stand in the minority there), and females who like to make sure they look good (I totally would use the mirror, I don't generally carry one around otherwise and looking at my reflection in store fronts etc. won't necessarily tell me if there's food in my teeth).
So I get where you're coming from, but I think we need to see where Sony is coming from and instead of hating on them for making this phone, let's try to change the audience who would buy this so that there would be no market for it.
08/13/09
08/13/09
i am sick and tired of companies like this making all women seem shallow, like all we care about is shopping and makeup (not that i don't enjoy those things.)
i'm also kind of tired of jezebel being snarky on anyone with esoteric or non-mainstream interests which happens here sometimes.
i have an interest in astrology (not horoscopes) and tarot, mysticism, etc. i get what this post is trying to infer by "horoscopes" but it still rubbed me the wrong way.
on a somewhat related note, i love jez, but i sometimes get tired of the constant mainstream celebrities featured here. i am waiting for the day when jezebel finally talks about somebody actually iconoclastic and interesting.
08/13/09
Give me something sleeker!
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A phone for a specialized market that DOESN'T have a QWERTY keypad? C'mon now.
08/13/09
... Now, where do I sign up for my product development job with Sony?
08/13/09
Look at it like this: they're not designing this phone for women, they're designing it for /some women who are into this kind of thing./ There's not any significant market pressure to design a phone for women that doesn't hit these girly (and sexist, depending on how you look at it) points, because we are perfectly capable of using non-gender-targeted phones.
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If you're going to go this route, trim it in pink fur and sell it at Claires for 3 for $10.
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A delectable slice of Crown Jewel Jello Pie. Bonus: it's pink!
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