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New York, 10:31 AM
Tue Dec 1
67 posts in the last 24 hours

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  • posts about #marketingtowomen more →

    A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink

    Memorex Launches Electronics Line By Women, For Morons

    Dell Discovers Ladies Use Computers For More Than Diet Tips

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of karmasutra är svensk karmasutra är svensk
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    I'm going to be honest and say that I've become increasingly frustrated with Jezebel's stance on a lot of things.

    Personally I'm not interested in jewel-shaped phones and a lipstick size (and Jezebel, it's not like people know how long their lipsticks are, so snarking on the math wasn't really a great argument. That being said, I wish that Sony had used a different item for comparison), and that's partly why I read Jezebel. I'm not super-de-duper girly.

    But a lot of girls would kill for a phone like this. I say this from experience - I happen to be in the target age group and gender for this kind of phone. We may not appreciate what the phone has to offer, but Sony knows what it's doing, presumably. There is obviously a market for this: teenage girls who are into jewels and glitz and whatever, all the women brainwashed into the whole 'skinny=beautiful' scam (unfortunately Jezebelians stand in the minority there), and females who like to make sure they look good (I totally would use the mirror, I don't generally carry one around otherwise and looking at my reflection in store fronts etc. won't necessarily tell me if there's food in my teeth).

    So I get where you're coming from, but I think we need to see where Sony is coming from and instead of hating on them for making this phone, let's try to change the audience who would buy this so that there would be no market for it.
     Reply
    Adora Belle Dearheart promoted this comment karmasutra är svensk was starred karmasutra är svensk was unstarred
    Image of LawFairy LawFairy
    08/13/09

    @karmasutra (can haz bigger star than youz?): But isn't a deeper question how much advertising and marketing not only play to our preferences, but shape them as well? In other words, what's wrong with pointing out that Sony took the easy, lazy route to marketing, and that its decision to do so, far from being morally neutral, only entrenches stereotypes and ultimately holds back progress? Sony is a MAJOR company, and its marketing choices do not occur in a vacuum. Everyone -- advertisers included -- is responsible on some level for the effects of the things the choose to communicate. Sony is communicating that girls like girly things. The fact that it may be right on some counts doesn't change the fact that it is utilizing, and thereby continuing, stereotypes that are sometimes harmful.
     Reply
    Maritsa promoted this comment LawFairy was starred LawFairy was unstarred
    Image of mirrorghost mirrorghost
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    i have 2 issues with this post:

    i am sick and tired of companies like this making all women seem shallow, like all we care about is shopping and makeup (not that i don't enjoy those things.)

    i'm also kind of tired of jezebel being snarky on anyone with esoteric or non-mainstream interests which happens here sometimes.

    i have an interest in astrology (not horoscopes) and tarot, mysticism, etc. i get what this post is trying to infer by "horoscopes" but it still rubbed me the wrong way.

    on a somewhat related note, i love jez, but i sometimes get tired of the constant mainstream celebrities featured here. i am waiting for the day when jezebel finally talks about somebody actually iconoclastic and interesting.
     Reply
    Adora Belle Dearheart promoted this comment mirrorghost was starred mirrorghost was unstarred
    Image of greengrey greengrey
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    As someone who is shallow as hell and DOES care how my gadgets look, I'm going to have to say that phone misses the "cute" mark.
    Give me something sleeker!
     Reply
    greengrey was starred greengrey was unstarred
    Image of Zombie Ms. Skittles Zombie Ms. Skittles
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    Okay, I'm going to go ahead and call a spade a spade here: Those are butt ugly cell phones. This would have been "hip" and "with-it" 5 years ago when I was in high school, but flip phones are totally passe right now and beyond that the "jewel cut" face looks ridiculous.
     Reply
    Zombie Ms. Skittles was starred Zombie Ms. Skittles was unstarred
    Image of vulcanized vulcanized
    08/13/09

    @Zombie Ms. Skittles: I used to be with it, but then they changed what "it" was. Now, what I'm with isn't it, and what's "it" seems weird and scary to me.
     Reply
    vulcanized was starred vulcanized was unstarred
    Image of shorty63136 shorty63136
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    I already reamed this on Gizmodo yesterday but I think it further deserves reaming.

    A phone for a specialized market that DOESN'T have a QWERTY keypad? C'mon now.
     Reply
    shorty63136 was starred shorty63136 was unstarred
    Image of escapefromny escapefromny
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    Want to market a phone to us wimminz? Simple. Create one with a continuous vibrate function.

    ... Now, where do I sign up for my product development job with Sony?
     Reply
    Maritsa promoted this comment escapefromny was starred escapefromny was unstarred
    Image of xilo xilo
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    The thing is, some women really will be interested in this, just as some men would be interested in something like a boob-shaped cell phone that displays pick up lines and has "hottie tracking" capabilities. Sony (and other companies) are marketing to this audience. They say it's for stylish women because hey, what else are they supposed to say? They're flattering their customers, and if we don't like it, that's okay--we're not their intended audience.

    Look at it like this: they're not designing this phone for women, they're designing it for /some women who are into this kind of thing./ There's not any significant market pressure to design a phone for women that doesn't hit these girly (and sexist, depending on how you look at it) points, because we are perfectly capable of using non-gender-targeted phones.
     Reply
    dripdrop promoted this comment xilo was starred xilo was unstarred
    Image of pesematology pesematology
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    Is "facet-cut-jewel" the new name for beveled square?
     Reply
    meritxell promoted this comment pesematology was starred pesematology was unstarred
    Image of sportz.star sportz.star
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    But, but, but, I was thinking I wanted a pedometer and didn't want to add anything else to carry.
     Reply
    sportz.star was starred sportz.star was unstarred
    Image of sympathyforthebasementcat sympathyforthebasementcat
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    This is like that Dell fail a couple months ago. You know what kind of women care more about how cut their electronics are than how they work? 13 year old girls.

    If you're going to go this route, trim it in pink fur and sell it at Claires for 3 for $10.
     Reply
    sympathyforthebasementcat was starred sympathyforthebasementcat was unstarred
    Image of TheJacqueline ValJean TheJacqueline ValJean
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    I don't mean to body snark a phone, but that shape is real ugly.
     Reply
    Maritsa promoted this comment TheJacqueline ValJean was starred TheJacqueline ValJean was unstarred
    Image of LadyFabulous LadyFabulous
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    It's clearly missing the critical unicorn stickers. EPIC FAIL SONY!
     Reply
    LadyFabulous was starred LadyFabulous was unstarred
    Image of BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
    08/13/09

    @LadyFabulous: I just decided how I'm decorating my iPhone...
     Reply
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was starred BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was unstarred
    Image of stacyinbean stacyinbean
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    As a self-proclaimed gadget loving lady I have to say this pisses me off. I selected my current phone based on my needs, not vain shit like a BMI calculator and a mirror. I wanted a phone with camera/video capabilities, full keyboard, easy email access, etc. Yes the pedometer is cool, the rest of the 'women targeted' items, EWWW.
     Reply
    stacyinbean was starred stacyinbean was unstarred
    Image of BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    I do hope one of the ring tones features a man saying, "Get in the kitchen and make me a pie!"
     Reply
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was starred BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was unstarred
    Image of Mary McCarthyite Mary McCarthyite
    08/13/09


    A delectable slice of Crown Jewel Jello Pie. Bonus: it's pink!
     Reply
    Edited by Mary McCarthyite at 08/13/09 4:04 PM Mary McCarthyite was starred Mary McCarthyite was unstarred
    Image of Maritsa Maritsa
    08/13/09

    @BrutallyHonestBabes (aka Mrs....: I hope that when it powers up it says "You look skinny."
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of Ri_L Ri_L
    08/13/09

    @Maritsa: Or young, or bangable?
     Reply
    Maritsa promoted this comment Ri_L was starred Ri_L was unstarred
    Image of Mary McCarthyite Mary McCarthyite
    08/13/09

    @BrutallyHonestBabes (aka Mrs....: Also, can it send me mobile updates of sales at Macy's and Victoria's Secret? 'Cause that'd be awesome.
     Reply
    Mary McCarthyite was starred Mary McCarthyite was unstarred
    Image of Maritsa Maritsa
    08/13/09

    @Ri_L: Wait, now I'm rethinking my sarcasm. If it could be programmed with, say, Alan Rickman or Clive Owen's voice. . . [goes to happy place]
     Reply
    Maritsa was starred Maritsa was unstarred
    Image of BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
    08/13/09

    @Maritsa: Okay, you got me. I would make a pie for Alan Rickman.
     Reply
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was starred BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was unstarred
    Image of Lymed Lymed
    08/13/09

    In reply to A Diamond Is Forever: Sony's New Cell For Women Doesn't Come In Pink
    Was the chocolate phone marketed at women? Because I'll admit I really almost bought it just because of its name.
     Reply
    Lymed was starred Lymed was unstarred
    Image of Zombie Ms. Skittles Zombie Ms. Skittles
    08/13/09

    @Lymed: I love most things about my Chocolate, but I'm switching to a new brand because I cannot STAND how when you're stuck in a phone menu it tries to add the 1s and 2s you have to dial to get out of the menu as a new phone number.
     Reply
    Zombie Ms. Skittles was starred Zombie Ms. Skittles was unstarred
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