We spend a lot of time ranting about bad advertising, but sometimes it is nice to give credit where credit is due. So thank you, Nike, for illustrating how to properly market your product to women. »3/25/10 4:20pm 3/25/10 4:20pm
Memorex is launching an electronics line for women and ostensibly designed by women. The products are meant to be stylish and easy to use, like this pink, handbag-shaped ipod speaker. Did marketers learn nothing from the Della debacle? [London Times] »7/09/09 5:30pm 7/09/09 5:30pm
In response to widespread internet backlash, Dell has revised "Della," its website marketing netbooks to women, purging it of references to calorie counting and shopping. »5/15/09 12:00pm 5/15/09 12:00pm
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