<![CDATA[Jezebel: lucky magazine]]> http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: lucky magazine]]> http://jezebel.com/tag/luckymagazine http://jezebel.com/tag/luckymagazine <![CDATA[The Good Old Days, For The Lucky]]> A description of an item on this Out Of Africa-inspired page: "There's a wonderfully colonial sensibility to this locket." Wonderfully colonial? Hmm.

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<![CDATA[Lucky's "Best" Swimsuits Also The Smallest, Least Supportive]]> In addition to the $6,000 closet, Lucky's May issue also features a "Best Swimsuits Of The Season" feature, in which "best" means "teeny bikinis which barely cover the areolae and pubic mound."


Yes, the string bikini is a "classic." That cannot be disputed. But does this one fit? Do the strings need to be tied a little tighter on that top? Do I sound like my mother?


Please to be explaining how this is "sporty." Also, will someone please help this woman? She is clearly stranded on some sharp rocks, and the hat won't be of service.


Just in case the swimsuits haven't been small enough for you, or haven't shown enough skin, here we have some cut-outs.


This is alright. But isn't it funny how the suits in Glamour, which offered more coverage, seemed more flattering to the body and less strained?


The single one-piece shown in this feature seems to lack both lining and support. It does offer boobsquash! Is this a desirable look?


Frankly, these cups could be a smidge wider.


This is a heavenly little suit, which is maybe why we only see one set of footprints.

Earlier: Lucky's "Month Of Outfits" Breaks The Bank
Lucky Editor Ponders Purchase Of $225 Sweat Shorts
Recessionistas: Lucky Will Help You Spend What Little Money You Have Left
Lucky Promotes "Nude" Shoes, But For Whom?
You'll Need Gold Bars To Afford Lucky's "Loose Change"
Lucky Magazine Brings Outrageous Fortune To The Less Fortunate
Ali Larter: Lucky Girl

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<![CDATA[Lucky's "Month Of Outfits" Breaks The Bank]]> Not only is "A Month Of Outfits" in the May issue of Lucky for the skinny who live in warm climates, it's for the very rich.



Of course the feature is supposed to be inspirational. Or aspirational. But while some of the outfits are lovely, others are ridiculous. This "Uptown Classic" is fine. Nice, even.



What temperature is it that both "Undone Ladylike" and "Breezy Seductive" are appropriate? Also, the only place to go wearing that "Breezy Seductive" getup is to bed. In other news, the "'80s Minimalist" pants flatter no one, which is why we left them in the '80s.



You'd better love your arms and thighs if you want to rock that "Comfortably Cute" ensemble. The horizontal stripes on "Sleek Yet Slouchy" ruin it, in my opinion, and you basically have to be a model to get away with a belted tiered skirt ("Chicly Countrified"). Also, "Feminine And Fresh" has that not-so-fresh feeling. We've seen a navy skirt with a white tee before.



I can tell you right now that the blousy top and wide pants of "Neatly Offhand" will make me look even bigger than I already am. "Tomboyish Safari" is a joke, right? "Urbane Nautical" is pretty, though.



No and no.



And here we have "The Closet." The "38 Items You'll Want Right Now." Let's add it up, shall we?

  • pencil skirt: $750
  • tube skirt: $49
  • mini skirt: $200
  • boyfriend blazer: $270
  • cropped jacket: $198
  • tie jacket: $178
  • maxi skirt: $99
  • skinny belt: $25
  • asymmetrical dress: $365
  • sheath: $187
  • belt: $64
  • chain: $370
  • ring: $68
  • earrings: $78
  • bangles: $7
  • necklace: $98
  • trousers: $245
  • pleated pants: $242
  • blouse $109
  • shell: 175
  • tank: $18
  • vest: $109
  • shirt: $69
  • top: $175
  • tee: $172
  • cardigan: $195
  • leopard dress: $160
  • clutch: $285
  • satchel: $60
  • hobo bag: $179
  • clutch: $169
  • scarf: $30
  • thongs: $79
  • pumps: $75
  • booties: $27
  • platforms: $250
  • flats: $36
  • tank dress: $288
  • TOTAL: $6,153

That's just for one month — in June, you're on your own!

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<![CDATA[The Times Calls Out Photoshopping Magazines]]> In an op-ed video about a subject we monitor very closely, Jesse Epstein explains why magazines should let readers know if images have been retouched. Check the Lucky cover made from four different images. [NY Times]

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<![CDATA[Lucky Editor Ponders Purchase Of $225 Sweat Shorts]]> Editor: "I want to resist, yet I can't help thinking that they're actually really cool." Commenter: "Are these something you'd want to be wearing if you ran into an ex-boyfriend or current meangirl? And the price?…Insulting." [Lucky]

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<![CDATA[Recessionistas: Lucky Will Help You Spend What Little Money You Have Left]]> Screw the economy: Condé Nast's shopping magazine has launched an iPhone application which uses Lucky info and GPS to help you shop for shoes in your area. Increased credit limit not included. [NY Times]

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<![CDATA[Lucky Promotes "Nude" Shoes, But For Whom?]]> The new issue of Lucky magazine, with the glowing and gorgeous Rosario Dawson on the cover, has a forward-looking fashion piece inside called "The Next Big Things '09." You'll find the "most wanted trends" for the new year: Oversize '80s earrings, cuban heels, cropped slouchy trousers. And, what the magazine calls "Shoe Obsession No. 1": Nude leather shoes. Yeah, nude. But for whom?

You already know the answer: For people with a certain skin color.

I remember, as a kid, when Crayola crayons had a color called "flesh." The company changed the name from "flesh" to "peach" in 1962, right when the Civil Rights Movement was in full-force, and I was coloring more than a decade later, but I remember "flesh" fairly vividly, and I'm not the only one. Maybe I had old crayons. (Or knock-offs?) In any case, I was distinctly aware that, as a black kid, my skin was a lot darker than what the crayon people were declaring was standard.

I also recall the first time I realized that Band-Aid bandages were supposedly "flesh" colored. The little strips that always showed up like a pop of bright beige on my skin totally blended in on the knee of my childhood buddy, who was, of course, Caucasian.

It's terrible to feel like your skin color makes you an undesirable client, an afterthought, not worthy of consideration. And it came rushing back when I saw Lucky suggesting I ought to try "nude" shoes. The idea is that the color of the shoe fades into your skin tone, extending the leg. But since I'm not white, they certainly won't make my legs look a mile long.

The dictionary lists one definition of "nude" as "the color of a white person's flesh," which means that the Lucky editors are using it correctly; I just wish they weren't using it at all.

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<![CDATA[What To Say This Fall, Brought To You By Lucky]]> Is your language looking tired? Is it all covered with dull metaphors and off-color slang? Do you have dark circles around your i's and an oily t-zone? Never fear! September Lucky is here with some new words, and new beauty products to match. Make your diction a little more dewy, after the jump.
















Perhaps you're looking for new ways to describe that healthy glow in your cheeks. How about "a natural I've-run-amok-in-a-sunny-field flush" (p. 232). For days when you're feeling a little less glowy, try "I-went-berserk-on-a-subway-train pallor."


Or maybe you're sick of boring old "smoky" eyeliner. Try Urban Decay's 24/7 Glide On Eye Pencil — according to Wende Zomnir in Lucky, it's "totally smokable" (p. 230). Toke up!



For those difficult lip-describing situations, pick up YSL Rouge Pure Shine No. 26. Lucky Beauty editor Jean Godfrey-June says it will make your lips more "lip-colored" (p. 246).



Not enough Colbert in your hair? Get Ricky's Rx Sensitive Series Hair Clips. They're "grippy" (p. 242).



And best of all, here's a new way to describe your favorite eye brightener: "dewifying" (p. 236). At first I thought this would somehow rid your face of the influence of the book Wifey, but actually it just makes you look more dewy — you know, like a baby. In fact, since babies are so hip this season, maybe you should take a page from their book and not talk at all. Instead just light up an eyeliner and go run amok someplace.

Lucky

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<![CDATA[Ali Larter: Lucky Girl]]> Ali Larter is on NBC hit show Heroes. She's also on the cover of the May 2008 issue of Lucky magazine. And look! She was also on the cover of the March 2007 issue. The magazine that loves to repeat words is also repeating cover models! (They used the word "sophisticated" twelve times in the January issue.) Why does Ms. Larter deserve to be on the cover twice in a little over a year? That's a tough one. But if you're curious whether her shopping habits have changed since last spring, you're in luck (ha)! We compare and contrast her covers and stories from the interior of the magazine — then and now — after the jump.

Left, March 2007 cover line: "Heroes Star Ali Larter: Low-Key, So Glamorous" Right, May 2008 cover line: "Ali Larter: Secrets To Her Gorgeous California-Girl Look"

covercoveraliali040408.jpgMarch cover clothing (left): Zac Posen dress, Bebe cardigan. May cover clothing (right): Banana republic silk shell and belt; Stella McCartney vest; Mason by Michelle Mason pants. March cover makeup: All by Chanel. May cover makeup: All by Revlon.

herway040408.jpgHer Way, March 2007 (left): "My easiest, never-fail outfit is a plain white tank, old Levi's, and a pair of chic thing sandals." Plus: "Ali MacGraw is inspiring because she consistently manages to look elegant, without being overdone." Her Way, May 2008 (right): "I literally go through at least two pairs of thong sandals a season, so I look for affordable ones that I don't have to worry about tearing up." Store shout-out: "I always have the best luck at Decades vintage in L.A. It's so much fun to wear clothes that have a story behind them."

herwaycont040408.jpgHer Way, continued, March 2007 (left): "Sometimes I'm just craving a sweet floral print — and Dolce & Gabbana has such gorgeous ones." Store shout-out: "Malgosia is one of my favorite stores in L.A. It sells intricately detailed pieces that don't seem mass-produced." Her Way, continued, May 2008: "I've been channeling Ali MacGraw's fresh, all-American look from the '70s, with pink nails against bronzed skin." Plus: "To me, Jerry Hall's look in the '80s is the pure definition of sexy, with her long, wavy hair and really bold lips." (Hmm, like the March cover!)

Summary: Ali Larter likes thong sandals, floral dresses and Ali MacGraw. And she told us so, last March.

Earlier: Lucky Magazine's Idea Of "Sexy" Simply Isn't
Lucky Magazine's Sexy, Glamorous "Caption Dementia"
Lucky Magazine's Pretty, Sexy, Seriously One-Track Mind
Lucky Magazine's Ultra-Elegant And Sophisticated One-Track-Mind
'Lucky' Magazine's Subtle, Feminine, Chic, Annoyingly One-Track Mind

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<![CDATA[Lucky Magazine's Idea Of "Sexy" Simply Isn't]]> Captions are just sooooooooo hard to write sometimes! The effort it takes Lucky magazine editors to describe the true essence of the latest satchel or wedge must be so backbreaking that they often dump redundancy in favor of just making shit up. (Granted, most of the invented words are just real words with "-y" added to the end like "antiquey," "blousy," or "goddessy". But the annoyingly stupid ones like "glowifying" "louche" and "hipsterish" (used twice!) really just, I don't know, blow.) Don't get us wrong, there are times that we enjoy turning off our brains and numbly flipping through Lucky with only two reactions: "Bleh" or "THAT'S CUTE." [What about: "Yes!" and "Maybe"? -Ed.] But since we actually read women's magazines so you don't have to, we can't help but point out the biggest offender in the April Lucky: "sexy," used some twelve times. After the jump, we show you what's "sexy" on the pages of the magazine we love to hate and hate to love.

sexymakeup.jpgLucky Says: "Low-key (and sexy!) Hair and makeup" Where: On the cover, referring to the hair and makeup feature starting on page 180, specifically this type of eyeliner.

racerback.jpgLucky Says: "Sexy racerback straps" Where: page 102

purpledress.jpgLucky Says: "Sweetly sexy silk dresses" Where: In the table of contents, referring to the dresses in the feature starting on page 95

shoe.jpgLucky Says: "These sexy peep-toe heels" Where: page 248

sexymakeup.jpgLucky Says: "Makeup that's sexy and full of attitude" (Look familiar?) Where: page 180

lipgloss.jpgLucky Says: "Thick enough for a subtle, sexy shine, yet sheer enough to feel sophisticated and barely there." Where: page 168

pinkheinousshirt.jpgLucky Says: "Not only does this drape gorgeously, the deep front and keyhole back are amazingly sexy." Where: page 85

yellowpants.jpgLucky Says: " The key to making buttery yellow jeans super sexy is to wear them super-skinny." Where: page 256

sexymakeup.jpgLucky Says: [Regarding smudging pale eyeshadow and dark eyeliner as opposed to smudging dark eyeshadow with dark eyeliner] "It's also significantly easier to do — and the sexy slept-in effect is the same." Where: page 184, part of the makeup feature starting on page 180

johnvarvatosperf.jpgLucky Says: "A sexy fresh blend of Egyptian Jasmine, Turkish Rose attar, and Damascus plum." Where: page 164

burburrybrit.jpgLucky Says: "Sparkling and floral, this sophisticated fragrance is also sexy and mysterious." Where: On page 82, referring to another perfume featured again on page 164

greennailpolish.jpgLucky Says: "As a manicure, it's too daring for me, but there are those who will pull it off; on toes, its sexy and funny, which is the best one can hope for in polish, no?" Where: page 176

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<![CDATA[Lucky Magazine's Ultra-Elegant And Sophisticated One-Track-Mind]]> Each month, we make it our mission to point out that the editors at Lucky are still in dire need of a thesaurus or two. Perhaps the constant exposure to minor variations of the same triangle bra has prevented them from getting one. (Or maybe there just aren't enough words in the English language to describe women's apparel and accessories?) Whatever the reason, the editors are still playing Mad Libs for this season's shit with a limited word bank. After the jump, our not-at-all-scientific tally of the major word offenders and excessive-hyphenation-insertions in the light-but-repetitive January issue of the magazine we love to hate and hate to love.



'Elegant', 'Elegance':
Number Of Appearances: 8
Definition: -adjective, noun 1. tastefully fine or luxurious in dress, style, design, etc. 2. gracefully refined and dignified, as in tastes, habits, or literary style. 3. graceful in form or movement: an elegant wave of the hand. 4. appropriate to refined taste.
Used To Describe: a "real" interior designer's look (p. 128); the combination of rust, deep plum, black and white in an outfit (p. 124); an asymmetrical dress (p.112); "rocker-y" black satin trousers (p. 148); a Tiffany's money clip (p. 148); a blah purse (p. 58); accessories in general (p. 143); boots (p. 70).

'Gorgeous', 'Gorgeously'
Number Of Appearances: 9
Definition: -adjective, adverb. 1. splendid or sumptuous in appearance, coloring. 2. extremely good, enjoyable, pleasant.
Used to describe: the lingering smell of wildflowers (p. 89); jewelery (p. 84); a Juicy tote (p. 81); the smell of flowers (p. 92); the reworking of a shirt (p. 113); the complexity of a perfume (p.91); handmade housewares (p. 138); the look makeup artist Robin Fredricksz creates (p. 98); items to purchase that will contribute to poverty awareness (p. 15).

'Sophisticated'
Number Of Appearances: 12
Definition: -adjective 1.altered by education, experience, etc., so as to be worldly-wise; not naïve. 2. pleasing or satisfactory to the tastes of sophisticate. 3. deceptive; misleading. 4. complex or intricate, as a system, process, piece of machinery, or the like.
Used to describe: a tote (p. 26); office attire (p. 77); the way throwing a scarf on makes the "real" person feel (p. 81); Blake Lively's fitted pencil skirt (p. 82); Urban Outfitters' turn for winter (p. 143); Missoni solid fragrance necklace (p. 91); the cut of some flat calfskin boots (p. 70); impeccably tailored cargo pants (p. 107); the free-spirited vibe of a dress from Biba (p. 111); the way a "real" interior designer wants to feel when meeting potential clients (p. 128); the effect of using local ingredients in perfumes (p. 92).

'Ultra' + some other word
Number Of Appearances: 6
Definition: -adverb very or excessively.
Used to describe: -creamy: a Bobbi brown foundation stick (p. 98); -fine: leather of a hobo bag (p. 104); -flattering: skinny Levi's (p. 60); -romantic: lingerie (p. 15); -hip: a Venice boutique (p.20); body oil (p. 26); -warm: Ugg's shearling (p. 70).

Earlier: Lucky Magazine's Pretty, Sexy, Seriously One-Track Mind
Lucky' Magazine's Subtle, Feminine, Chic, Annoyingly One-Track Mind

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<![CDATA[Real Person Featured In Lucky Confesses To Not Being All That Real]]> One of the reasons I never read Lucky is that the "real people" they choose to showcase their "foolproof outfits" never somehow cease to seem actually more unrealistically gorgeous/thin/put together than the average runway model; they're just, like, photographed less imaginatively. Witness January's Courtney Childs Lewis (pictured after the jump.) She's 25 and yet has three names already; she's consultant at Avenue A Razorfish and Haverford Alum who regularly travels to Paris on business, and yet if you ran into her in Paris you'd totally think you saw Gemma Ward. And don't get me started on all the excessively trendy/unflattering clothing choices only a hideously beautiful 25-year-old on a raw food and coke diet can pull off that she tries to foist upon the hapless Lucky-buying masses: shiny pointy ankle boots, those weird tuxedo pants, chic-formless jacket over chic-formless shirt accented by chic neckscarf...is this even a real person? Oh wait, she's on Facebook; funny that! And she has a blog...

It's me! I'm in the January 08 issue of Lucky Magazine. Note: This is not my "foolproof" outfit nor did any of those words exit my mouth ;)
Aw. Yay! Fight the power, Courtney! I mean, fuck you for being so beautiful, but we love you for shattering the myth perpetuated by Lucky that like, everyone should be so "lucky."

courtney.jpg

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<![CDATA[Lucky Magazine's Pretty, Sexy, Seriously One-Track Mind]]> Lucky-December-Cover.jpgEarlier this year, we pointed out that the editors at Lucky might be in dire need of a thesaurus or two. Perhaps the constant exposure to minor variations of the same holiday cocktail dress has prevented them from getting one. (Or maybe there just aren't enough words in the English language to describe women's apparel and accessories?) Whatever the reason, the editors are still playing Mad Libs for boots, clutches, and sequins, and with a limited word bank. After the jump, our not-at-all-scientific tally of the major word offenders in the December issue of the magazine we love to hate and hate to love.



'Pretty', 'Prettily', 'Prettiest'
Number Of Appearances: 13
Definition: -adjective, adv. 1. pleasing or attractive to the eye, as by delicacy or gracefulness. 2. pleasing to the eye. 3. pleasing to the ear. 4. pleasing to the mind or aesthetic taste. 5. fine; grand. 6. considerable, fairly great.
Used To Describe: $57 YSL eyeshadow (p. 216); the way that an A-line skirt works for someone with small shoulders (p. 114); a '20s silhouette (p. 259); cherry blossom print coasters (p. 247); Molton Brown Heavenly Gingerly Soft Body Shimmer (p. 164); a top to wear for a "laid-back romantic" feel (p. 109); white brocade pieces (p. 100), a subtle fragrance (p. 238); a townhouse (p. 274); a necklace that a chick who opened her own east village boutique-slash-bar-slash at WTF-23-years-old wears (p. 106); "dark and sparkly" makeup (p. 155); a potter's aesthetic (p. 282); a sweater's neckline (p. 122).

Word: 'Sexy'
Number Of Appearances: 13
Definition -adjective 1. concerned predominantly or excessively with sex, risqué. 2. sexually interesting or exciting. 3. excitingly appealing; glamorous.
Used To Describe: "pieces" (cover); gold rings (p. 222); rugged boots (p. 110); the smell of tuberose (p. 240); mixing mini-skirts and knee high boots (p. 128); the 70's tuxedo vibe (p. 94); Guiseppe Zanotti shoes (p. 140); a 70's inspired dress (p. 218); black platform shoes in general (p. 25); green eyeshadow from Bourjois (p. 155); the cut of a dress (p. 100); a bedazzled panther shirt (p. 78).

Word: 'Glam', 'Glamour', 'Glamourous', 'Glamourously', 'Glamorize'
Number Of Appearances: 12
Definition: -adjective; noun; adjective; adv.; tr. v. 1. the quality of fascinating, alluring, or attracting, esp. by a combination of charm and good looks. 2. excitement, adventure, and unusual activity. 3. magic or enchantment.
Used To Describe: looks and makeup (cover); a way to spice up pinstripes (p. 146); tucking in a white shirt (p. 118); figure-flattering party tops (p. 116); a topaz ring (p. 56); peep toe shoes (p. 88); a gold panther necklace (p. 78); twilight prints (p. 98); MOR Flower of Narcissus Hand Lotion (p. 224); packaging at the Lauderee sweet shop in Paris (p. 194); the way a day-care center operator does not get to dress often (p. 134).

Word: 'Serious', 'Seriously'
Number Of Appearances: 7
Definition: -adjective; adv. 1. of, showing, or characterized by deep thought. 2. of grave or somber disposition. 3. being in earnest; sincere, not trifling. 4. requiring thought, concentration, or application. 5. weighty or important. 6. giving cause for apprehension. 6. of a patient's condition: having unstable or otherwise abnormal vital sings and other unfavorable indicators, as loss of appetite and poor mobility.
Used To Describe: a pair of "gleaming crimson satin heels" (p. 88); a leather bag's hardware (p. 98), the benefits of oil in wheat germ (p. 25, p. 196); a velvet purse with a "mosaic of faceted stones" (p.83); the "hit of luxury" that a clutch can inebriate its rightful owner with (p. 218); the method by which one can toughen up a wool skirt with a turtleneck (p. 148).

Earlier: Lucky Magazine's Subtle, Feminine, Chic, Annoyingly One-Track M ind

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<![CDATA[Jessica Seinfeld Continues To Deceive, This Time For "Charity"]]> We found Jessica Seinfeld's book, Deceptively Delicious to be just an eency bit annoying. So we were dying to see if her same smug self-righteousness would spill over into her so-called charitable works (though of course there are rumors that she stole the idea for her charity, too. Hmm.) Seinfeld helms a group called Baby Buggy — they give strollers and other baby supply stuff to moms in need. And they had a fundraiser on Thursday night! How do they raise funds? By asking the masses to fork over $450 to gain access to a Lucky Shops event! Yup, the magazine about shopping let women pay to go shopping, and a tiny portion of the proceeds from the sales racked up over the evening went to Baby Buggy. (We saw signs at some designers' booths saying that only 2% of the sale would go to charity.) We attended with bff Nikola Tamindzic, and ended up buying Vena Cava shorts, sigh. Gallery begins below.

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<![CDATA['Lucky' Magazine Cover Girl Vanessa Minnillo Is One Classy Knife-Wielder]]> People have a certain feeling about a 'pageant girl,' opines former Miss Teen USA Vanessa Minnillo in next month's Lucky, page 35. They do! "But I learned a lot during that experience that you wouldn't expect, like how to dress in a respectful, sophisticated way that's still fun and appropriate for my age." Funny how that doesn't rub off on a girl's behavior! After the jump, we deconstruct the highbrow-lowbrow contrast of Vanessa Minnillo's demure clothes — and her conduct!

minellohoops.jpg"Gold hoops are such an essential, classic accessory," Minnello tells Lucky. In fact, if you wear them consistently enough, they can be used to identify you in "sexy?" pictures taken with coked up starlets six years your junior!

lilominello.jpgAlso beloved by Vanessa: "Beautiful, complicated necklaces", "flattering, girly" dresses, "halter tops", (because "there's nothing sexier than showing off our shoulders and back"... except maybe your tits!) and "thin, comfortable lace thongs," which she calls "perfect for everyday." (She wears a thong everyday! How respectful and sophisticated!!)

minellotop.jpgWhat she doesn't show us, however, is the sheer little number in which she licked Lindsay Lohan's knife. But we found it! Courtesy Forever 21!

Lucky
Related: Sheer Polka Dot Top [Forever21]

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<![CDATA['Lucky' Magazine Readers Have A Very Good Year. The Rest Of Us? Not So Much!]]> In the space of a single year, the average reader of Lucky has seen her (or, haha, his!) household income rocket from $68,200 to $84,400, according to some highly credible research out today (and about which the publisher of Harper's Bazaar said something truly inspiring about a "shattering" of the "glass ceiling.") But apparently it's not so simple. The middle class, insinuates Lucky publisher Alexandra "Sandy" Golinkin, is defecting from the nation's magalog of record:

"If you don't have a lot of money, you won't be happy reading this magazine," said Sandy Golinkin, Lucky's vice president and publisher.
Touché, Sand! It's not as if the publishing industry is to blame for the de-skilling of the American labor force or widening income gap that make it so hard to find a decent job these days. And it's also not your fault that so many Americans are toiling away, unhappily, for less than 85 grand a year. (Not your fault except for those Americans on the lower tiers of the Lucky masthead. But then again, it's not like their jobs are, like, difficult or anything. Considering they don't actually write.).

MRI Figures Well For Fashion [MediaWeek]
Rich Readers = Happy Advertisers [WWD]

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<![CDATA[Anatomy Of A Celebrity Maturation: Avril Lavigne Grows Up, Buys More, Sounds The Same]]> If there is one thing we are more soooooo sick of than Avril Lavigne giving interviews about how she is soooooo sick of everyone talking about how she is this, like, tomboy in Chuck Taylors and suspenders because she is suuuuuch a feminine grown-up now (and p.s. Mark Jacobs and Proenza whatever and every other cool designer pls send her stuff she is a perfect sample size!!! maybe skinnier!!!) it is probably Gwen Stefani giving interviews to the same effect. Because, like, aren't there enough makeover shows in the world already that we don't need our manufactured pop idols spending valuable studio time disseminating the important message that "maturity" actually equates to "buying clothes you can't afford"??

Haha, kidding! Of course we need popstars to tell us what to buy. But that's why God created the Olsen Twins! After the jump, we assess the metamorphosis that has occured within Avril since being spawned by the Matrix in 2003 of Seventeen, Jane, and Lucky magazines... and, oh yes, her new album, which comes out this week.

Since Avril started giving her first "not a tomboy anymore" interviews in early 2004, she has transported her skateboard in a limo, dyed her hair white with a pink streak a la Rachel McAdams, made bank writing the song "Breakaway" for Kelly Clarkson and gotten married in a Vera Wang dress outside Santa Barbara. Is she still punk? (And by "punk", we mean does she still shop at Hot Topic?) Was she ever really one of us? Who is she?

Evidence in the April issue of Seventeen was heartening. Avril extolls the virtue of Bath & Body Works' berry body sprays and $15 Target flats, and poses in Doc Martens, those American Apparel socks made famous by classy lady Lauren Phoenix, Forever 21 boots and a super cute Charlotte Russe jumper. So far, so within our budget constraints!!

But then she shows up in Jane, wearing the same Tonya Harding-esque scowl/severe eyeliner but a much pricer wardrobe: $160 Diesel sweater, an $895 Mia and Kompany skull necklace and a $235 Max and Co jacket.

Then this month the skateboarding star poses for the most honest (about its intentions) women's magazine in the world, Lucky, in a collection of items apparently "worth" $1500. Not punk!

So what about the "music"??? Devoted Avril fans can delight: nothing whatsoever has happened to Avril Lavigne's signature punk sound: we downloaded four whole Avril songs with a little help from our pink-hued sisters at Idolator, and despite her protestations to the contrary in USA Today, she sounds exactly the same! (Except that there may be more curse words, even as she also overuses the word "damn", which we thought had been rendered obsolete by the word "fucking" in 1997.)

The album drops April 17, folks! Don't forget to not download it!

Avril's Best Damn Thing [USA Today]

Win Avril's Cover Look
[Lucky]
The New Avril Lavigne Album Is Not That Complicated [Idolator]
Avril Is Upset With Songwriting Partner
[StarPulse]

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<![CDATA[New 'Lucky' Magazine Blog Discovers $15 Replacement For Baby Powder]]> Sometimes we think about the legacy left by the iconic Sassy Magazine. By which we mean, we think (in no particular order), about Sassy founding editor Jane Pratt's eponymous Jane Magazine; the post Jane-Jane pimping out of 30-year-old virginSarah Dimuro; Pratt losing her lesbian virginity to Drew Barrymore; former Sassy intern Chloe Sevigny losing her onscreen BJ virginity to Vincent Gallo; Vincent Gallo hanging out (avuncularly? lecherously? yes!) with Jane pinup and latter-day Chloe-type "It girl" Cory Kennedy. At which point we wonder if Sassy's can be reduced to an orgy of D-list celebs too busy not-quite-penetrating one another to wash their hair.

Thank goodness, then, for Kim France, the onetime Sassy editor who became the founding editor of Lucky, which quickly became one of the most commercially-successful magazine launches of the past decade by foregoing, you know, content to focus on showing Sassy readers of yore how to spend their dubiously-gotten gains. The just-launched Lucky blog StyleByte is no exception to this surefire formula: Today, senior editor Emily Hsieh gives an overpriced French "dry shampoo" rave reviews based on an office drive-by on the part of her colleague, associate fashion editor Ann Brady.

Seeing her hair was all I needed to convince me—although she claimed she hadn't washed it in 2 days, it looked as full and shiny as could be.

So wait, two one-night-stands in a row!? That's so...Jane!

Lucky Style Blog [Lucky]
Related: Kim France, How Did We Get Here? [RedInked]
Related: Today's Tip: Baby Powder Your Hair [FabSugar]

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