• No one can accuse Terry Richardson of false advertising! And presumably in their new campaign, Equinox got exactly what they paid for from the pervy lensman. Because the shots are gratuitous and have nothing to do with fitness!

• January Jones' reward for holding up the spring Versace show by over an hour is apparently...the brand's spring campaign. Says Donatella Versace, "In January I feel I have found a perfect Versace woman for the 21st century." [WWD]

• Precocious-in-the-bad-way tween "designer" Cecilia Cassini, who sells $500 dresses, says she took "like, three" sewing classes, but quit because her teacher was "like, rude." We have a feeling one day soon Cassini will be horribly embarrassed of all this.

• There is a surfeit of Kardashian-reated news this morning! The Sisters K have, variously, a newly opened store, a broken toe, a Christian Louboutin reaction quote regarding said injured digit, and a new credit card with their faces on it:

• Yes, she'll be launching a branded perfume. "I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people," says Swift, who's working with Elizabeth Arden. [People]

Heidi Klum's star-studded Halloween Party is always a scene of costume carnage. So to soften the blow, let's also delve into the Halloween apparel of those starts celebrating with their kids first. Afterwards? Avert your boobs.

The L.A.M.B. Spring 2011 fashion show after-party, at a "private location," was obviously the place to be. Where there is Gwen, there is style...and when you add assembled fashionistas, it was a style happening!

• Fashion diva Karl Lagerfeld held up a luncheon given in his honor because he refused to eat any food not made by Nobu. [Telegraph]
• Breaking: Anna Wintour briefly removed her sunglasses before the Derek Lam show. [NYObs]

• Crystal Renn is in an ad for Chanel's downtown New York store, which is reopening this fall. She poses alongside Lagerfeld boytoy Baptiste Giabiconi, whom she calls "the most gorgeous man I have ever seen, hands down."

• Emily Blunt told British Elle that Photoshop is over-used. "I don't like it when they stretch you out and make you all long and skinny. It makes you look like a Barbie. Who the hell looks like that?" [Elle UK]