Red carpet hosts have a long history of asking female celebrities the dumbest questions on Earth. But recent campaigns like #AskHerMore have aimed to change that conversation. Now L’Oreal is milking the trend.
Last fall, our sweet angel Helen Mirren became the beauty ambassador of L’Oréal U.K., but someone called foul in regards to Mirren’s appearance on one of her ads for the cosmetic company. A complaint was filed with the U.K.’s Advertising Standards Authority, claiming Mirren’s gorgeous mug was due to airbrushing and…
Here, have a little weird futurism with your cosmetics! Apparently, L’Oreal is teaming up with a French “bioprinting” startup to develop 3D-printed skin for product testing. Very cool but speaking of skin, mine is crawling just a little.
Unretouched photos of Beyoncé have leaked. And guess what? She looks like anyone whose had to wear a shit ton of make-up under hot lights with the pimples to prove it. She looks like a very pretty member of the rest of us. The kicker here; the BeyHive was so offended for their Queen that Beyoncé World—the site that…
In keeping with the trend of fashion and beauty lines revitalizing the careers of former supermodels (and in some cases just plain starting the fashion careers of women of a certain age), L'Oréal Professionnel in the UK has named former '60s star Twiggy, now 65, the ambassador for their product Majirel High Lift,…
Jessica Assaf, co-founder of the blog BeautyLiesTruth, has dedicated her time to visible public activism, advocating the boycott of parabens and other toxins in cosmetic products. She recently received a recruitment email from L'Oreal, a company that definitely uses toxic ingredients in their products and has …
After its retail locations filed for bankruptcy earlier this year, beauty brand Carol's Daughter has been purchased by cosmetics titan L'Oreal. The black-owned company that specializes in products for black women, will join brands like Urban Decay and Kiehls as part of L'Oreal's US lineup.
It hasn't been a good week for pretty white women who take pictures next to dead animals.
Despite her home team being eliminated from the World Cup in the quarter-finals, 17-year-old Axelle Despiegelaere from Belgium has a lot to be happy about—she just landed a contract with L'Oréal after simply being photographed cheering for the Red Devils at the World Cup.
This week, Soledad O'Brien announced that her O'Brien Raymond Starfish Foundation would be teaming up with CoverGirl cosmetics to produce a series of documentaries as part of their "Girls Can" movement. For O'Brien, Girls Can is an way to help empower young women. For CoverGirl, it's the perfect way to convince young…
In news that will surprise no one, despite years of being chastised by the National Advertising Division, makeup companies have continued to fight the good fight and attempt to convince customers that those SKY HIGH lashes are the result of their product and are not also helped by a good set of falsies. At this point,…
Michelle Phan, YouTube’s master makeup artist, launched her very own line of makeup this week to much fanfare from her legions of loyal social media adorers.
Last night at the Seventh Annual Women of Worth Awards in New York, celebs gathered to "celebrate everyday women who are making a beautiful difference in the world." And sure, L'Oréal Paris recognizes these women for their extraordinary efforts and supports these inspiring women through grants but this is a fashion…
The U.S. Food and Drug administration has sent an official warning to Lancôme's parent company, L'Oreal—previously guilty of Photoshopping the crap out of Julia Roberts, among other offenses—for making extreme, probably hyperbolic promises in their advertisements for certain anti-aging skin products.
On Monday, L'Oreal announced that it would donate $1.5 million to the EPA to help the agency develop computer models that would eliminate the need for animal testing. The company will also give the EPA results of its earlier animal tests to help calibrate the models and ensure that more tests aren't needed in the…
Yesterday L'Oréal Paris celebrated the 40th anniversary of its slogan "Because I'm Worth It" with a star-studded Parisian soiree, but some believe the phrase needs an update. When the line debuted in 1971 it played into the emerging feminist movement, but it's unclear if modern women still need to be convinced that…
Cosmetics companies have scored another victory in the neverending battle against aging naturally. L'Oreal claims it's developing a pill that will prevent gray hair entirely. All you have to do is take a take a pill with potentially risky side effects for the rest of your life!
Britain's Advertising Standards Authority has banned two ads featuring Julia Roberts and Christy Turlington for misleading consumers by being overly airbrushed. It had to come to its conclusion without before-and-after shots, since apparently Roberts has stipulated in her contract that no unairbrushed shots can be…
Little known fact: L'Oreal is a big supporter of female scientists.
