Beauty Companies Love to 'Empower' Women, Over and Over and Over Again

This week, Soledad O'Brien announced that her O'Brien Raymond Starfish Foundation would be teaming up with CoverGirl cosmetics to produce a series of documentaries as part of their "Girls Can" movement. For O'Brien, Girls Can is an way to help empower young women. For CoverGirl, it's the perfect way to convince young… » 2/28/14 11:00am 2/28/14 11:00am

Mascara Ads Will Never Not Feature False Eyelashes

In news that will surprise no one, despite years of being chastised by the National Advertising Division, makeup companies have continued to fight the good fight and attempt to convince customers that those SKY HIGH lashes are the result of their product and are not also helped by a good set of falsies. At this point,… » 11/13/13 10:50am 11/13/13 10:50am

Dresses Both Dull and Bright at the Women of Worth Awards

Last night at the Seventh Annual Women of Worth Awards in New York, celebs gathered to "celebrate everyday women who are making a beautiful difference in the world." And sure, L'Oréal Paris recognizes these women for their extraordinary efforts and supports these inspiring women through grants but this is a fashion… » 12/07/12 12:05pm 12/07/12 12:05pm

FDA Yells At Lancôme For Making Anti-Aging Cream Sound Like Magic Drug

The U.S. Food and Drug administration has sent an official warning to Lancôme's parent company, L'Oreal—previously guilty of Photoshopping the crap out of Julia Roberts, among other offenses—for making extreme, probably hyperbolic promises in their advertisements for certain anti-aging skin products. » 9/15/12 5:30pm 9/15/12 5:30pm

Cosmetics Company Actually Does Something to Help Animals

On Monday, L'Oreal announced that it would donate $1.5 million to the EPA to help the agency develop computer models that would eliminate the need for animal testing. The company will also give the EPA results of its earlier animal tests to help calibrate the models and ensure that more tests aren't needed in the… » 3/13/12 6:45pm 3/13/12 6:45pm

Do We Still Need A Makeup Company To Tell Us We're 'Worth It'?

Yesterday L'Oréal Paris celebrated the 40th anniversary of its slogan "Because I'm Worth It" with a star-studded Parisian soiree, but some believe the phrase needs an update. When the line debuted in 1971 it played into the emerging feminist movement, but it's unclear if modern women still need to be convinced that… » 11/15/11 10:15am 11/15/11 10:15am

L'Oreal Forced To Pull Airbrushed Ads Of Julia Roberts, Christy…

Britain's Advertising Standards Authority has banned two ads featuring Julia Roberts and Christy Turlington for misleading consumers by being overly airbrushed. It had to come to its conclusion without before-and-after shots, since apparently Roberts has stipulated in her contract that no unairbrushed shots can be… » 7/27/11 10:30am 7/27/11 10:30am