Levi's jeans is trying to woo the ladies, but we are reportedly playing very hard to get. Women shoppers, such a tease.

Levi's latest ad campaign is all about how its jeans fit different kinds of bodies. Unfortunately, the company doesn't seem to understand what "different" means.

• To further her plan for wold domination, Snooki — author, slipper-wearer, and cultural touchstone to millions — will soon be pimping a slew of licensed products, including jewelry (a NYE ball necklace!), clothing, and sunglasses. [NYPost]

• Want free jeans? Don't mind handing a corporation access to your personal data and real-time location? Gap will give away 10,000 pairs of jeans to Facebook fans who "check in" to its stores on an as-yet-unannounced date tomorrow. [Fashionista]

• Brett Favre's unsolicited-penis-picture-sending ways might cost him his endorsement deal with Wrangler. The company wouldn't comment on the athlete's future with the brand, but said it was following the story, "like everyone else." [WWD]

A Levi's ad has the word "ass" in it. Old Navy said "booty." And someone "referred to his hindquarters as ‘butt'" in an ad. America's decency is going to shit.

• Courtney Love hired Michael Mouris to create a short animated video about her life. Karl Lagerfeld comes to her and tells her she is "drowning in the kook," like a Teutonic fairy godmother of style. It is awesome. [WWD]

• Mike "The Designer" Sorrentino had his buddy Jonny "The Unit" Manfre model a bedazzled wifebeater from his soon-to-be-released "clothing" line. [Facebook]
• Jackie O's triple-strand of faux pearls is up for auction, and may fetch as much as $55,000. [LATimes]

• This makes so much sense! Levi's sizing system is now taking into account one very important metric: your ass. Because bodies are three-dimensional, and sometimes people with the same measurements are very different shapes.

• Essence editor Angela Burt Murray says the uproar about the hiring of Elianna Placas, a white woman, as fashion director is baseless. Placas, a frequent freelancer, was chosen for "her creativity, vision, [and] the positive reader response to her work."

• Julianne Moore is returning as the face of Bulgari for fall. With baby lions. Baby lions that make it very difficult to even think about the handbags. Baby lions! Lion babies! [Frockwriter]

• American Apparel — plagued by debt, sales declines, production delays, and that discrimination kerfuffle — warned that its stock may be delisted. "American Apparel is unique because they're on the cusp of a total collapse," says one analyst. [MSNBC]

• Victoria Beckham got an 18-page spread in the new German Vogue. [FGR]
• Tara Subkoff, now recovered from her brain tumor, says, "I've decided to bring back Imitation Of Christ in its most basic incarnation: easy-to-wear staples with an edge." [Harper'sBazaar]

• Emma Roberts says she meant to say only that putting her name on a clothing line would be tacky. Given Target isn't hurrying to offer lines to 19-year-olds without fashion experience, this strikes us as a fairly academic point. [@RobertsEmma]

• Cathy Horyn's lengthy piece in the Times reveals some new information about the circumstances of Alexander McQueen's death. For one, his suicide was highly unexpected:

• Alexa Chung hates: "Bad manners," "When people talk about The Wire beyond season one," and "That I have a far-from-pretty voice. This, coupled with the fact that karaoke is basically my favorite activity, makes for some very sad evenings." [Blackbookmag]

• In case you might have forgotten their existence, the Kardashian sisters would like to remind you that they have not only a Bebe clothing line, but also a jewelry collection. It is, says Kim, "inspired by our Armenian heritage." [People]

• Kate, in Harper's Bazaar: "I'm not really a fashion designer. I just love clothes. I've never been to design school. I can't sketch. I can't cut patterns...I can shorten things. I can make a dress out of a scarf." [JustJared]

• Feast your tired eyes on this Armani campaign image of Cristiano Ronaldo. The soccer star gives pretty good Beckham, dontchathink? [NOW]
• Maria Sharapova has a mini-line of $250 sunglasses for TAG Heuer. Her signature comes laser-engraved on the lenses. [FWD]

• Why mess with a good thing? Longtime Calvin Klein Jeans face Eva Mendes is back, again with model Jamie Dornan, for spring. And Calvin Klein Collection has again booked 15-year-old Polish model Monika Jagaciak for its spring ads. [WWD]