It's no secret that jeans can go for a remarkably long time without a visit to the washing machine, but some of us are perhaps just a little ashamed of how long we'll wear the same pair. Luckily for the slobs out there, the CEO of Levi's has personally blessed our "Eh, it'll go another week" approach.
A paradigmatic shift in denim fashion is upon us. After years of low-cut skinny-jean dominance, a new era of high-waisted jeans is coming. You cannot stop the tide from turning; your only choice is how to cope.
[Shanghai, August 18. An young model walks on the catwalk during launching ceremony of new global brand, aimed at China calling the new brand "dENIZEN."]