Over-40 Women's Website Is Destined For Failure

There's a big splashy article in today's New York Times about the launch of Wowowow.com, a new website for women over 40 founded by NY Post gossip dowager Liz Smith, former presidential speechwriter Peggy Noonan, ex-Simon and Schuster president Joni Evans, 60 Minutes correspondent Leslie Stahl, and ad exec Mary Wells.… » 3/06/08 1:30pm 3/06/08 1:30pm