Columnist Figures Out the Worst Possible Way to Introduce an Article…

All you aspiring reporters out there looking for your first big scoops, take careful note: your lede is very important. How important? By this point, three-quarters of the people who were reading this post just tuned out and pulled up Buzzfeed so they could scroll through "The 46 Things Your Cat Doesn't Want You to… » 1/19/13 4:30pm 1/19/13 4:30pm