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JC Penney's Drunk Super Bowl Tweet Stunt Was All About 'Narrative'

Last night, JC Penney confounded everyone who follows mid-priced retailers online with a series of tweets that seemed like they were coming from a rambling drunk person. But just like The Village, there's a terrible, totally predictable plot twist that will make you roll your eyes and wish you gone for a nice walk… » 2/03/14 9:40am 2/03/14 9:40am

Your Favorite Stores Aren't Signing the Bangladesh Safety Act

Labor groups urged massive clothing retailers including Gap and Wal-Mart to sign an international pact this week that would solidify safety standards and send a clear message that big brand names won't allow another easily preventable tragedy like last month's factory collapse in Bangladesh, which killed over 1,000… » 5/17/13 11:45am 5/17/13 11:45am

JCPenney Had to Dial Back Its Haircut Giveaway Because It Was Working…

Members of JCPenney's marketing team all put their thinking caps on this summer and decided that a great way to trap people in their stores and cajole them into buying pantsuits or sweatshirts was to offer free back-to-school haircuts to kids. CEO Ron Johnson, however, soon discovered that free back-to-school haircuts… » 9/11/12 10:30am 9/11/12 10:30am

Homophobic 'Protest' from One Million Moms Actually Boosting JC…

When JC Penney hired noted gay lesbian homosexual Ellen Degeneres as its spokesperson, a homophobic group called One Million Moms fired back by calling for a massive boycott of the department store chain. Rather than dismiss Degeneres, JCP doubled down and featured in the pages of its May catalog a couple of happy… » 5/10/12 4:20pm 5/10/12 4:20pm

Irrelevant Homophobes Newly Enraged Over JC Penney Ad Showing Lesbian…

One Million Moms, a hateful collective of a few thousand insufferable busybodies, has once again called for its members to break out the torches and pitchforks and attack JC Penney. At issue is a single page in the department store chain's May catalog that depicts a lesbian couple doing horrible, abominable things… » 5/02/12 12:35pm 5/02/12 12:35pm

JCPenney Goes For Broke With Remarkably Dumb, Sexist Ad

Oh, J.C. Penney, you need some help, don't you? First, with that ridiculous "Too Pretty for Homework" t-shirt and now with this insanely misguided commercial. It might—might—be excusable to use a bikini-clad Phoebe Cates (from 1982, wtf?!) to sell your men's dress shirts if it made ANY SENSE WHATSOEVER. But it… » 9/28/11 12:15pm 9/28/11 12:15pm

JCPenney's 'Too Pretty For Homework' Shirt Is A Steal At $9.99 [UPDATED]

Just in time for back-to-school, JCPenney is selling a girls' shirt emblazoned with the slogan, "I'm too pretty to do HOMEWORK, so my brother has to do it for me." Isn't that a nice, positive message to send to girls aged 7-16? (And on sale, no less — destroying your daughter's self-esteem previously set you back… » 8/31/11 11:30am 8/31/11 11:30am

Tell Us Your Black Friday Horror Stories (Or, This One Time I Threw Up…

It's 11:30. Normal folks are stirring from their post-Thanksgiving comas and maybe thinking about taking something for that hangover. A strange breed of early-early-ante-meridiem bargain-hunters, however, is surfing a warm accretionary haze, Sam's Club breakfasts and $99.99 tennis bracelets acquired. » 11/26/10 11:30am 11/26/10 11:30am