• Bono and Ali Hewson star in the newest of Louis Vuitton's "core values" ads. The couple, who were shot in South Africa, wear clothing by Edun, Hewson's sustainable fashion line. LVMH owns 49% of the brand. [WWD]

• Courtney Love regrets destroying vintage Marc Jacobs: "Marc sent me and Kurt his Perry Ellis grunge collection. Do you know what we did with it? We burned it. We were punkers — we didn't like that kind of thing."

Jeans have gone from from workwear, to rebelwear, to wear-anywhere. They are the universal empty point around which a wardrobe is calibrated. And while they are manufactured in more sizes, styles, and washes than ever before, jeans shopping is hell.

• Kate Hudson is the new face of Almay. Take that, Cam! [WWD]
• Big news. Two cup sizes, to be exact: that's what a new super-wonderbra promises to deliver. Says a Marks & Spencer lingerie designer, "Our bra is revolutionary." [DailyMail]

• Peaches Geldof, the current face of British lingerie brand Ultimo's teen brand, may lose her contract over that little incident where she allegedly had a heroin-fueled one-night-stand with a dude named Ben who then told the Internet about it. [Sun]

• Jourdan Dunn returned to the catwalk at London Fashion Week two months after giving birth. [Vogue UK]
• Alexa Ray Joel is the new face of Prell shampoo, 24 years after her mother, Christie Brinkley, had the same gig. [Daily Express]

• "I'm just happy to have someone who wants to talk to me [about fashion]," says Victoria in LOVE. "Normally, David's like, ‘Stop it, I don't want to talk about clothes anymore! I want to talk about motorbikes and tattoos." [WWD]

There is something almost touchingly prelapsarian about The September Issue, R. J. Cutler's documentary about the making of the biggest ever issue of American Vogue.

High-end J Brand Jeans have introduced J Brand Blue Label, with "a more generous cut in the leg and contoured waistbands to fit curvier girls." Don't really understand why J Brand can't just make a jean that flatters curves rather than ghetto-izing...but, progress? [Fashionista]

• The rumors are true! Victoria Beckham is the face of Marc Jacobs' spring 2008 collection and has already been shot by Juergen Teller for her print ads. Fashionista says it means Posh is now "officially and undeniably cool." Others within the fashion community are, um, bound to disagree! But they disagreed when he showed …