The application works by breaking women down in to 24 set types. Once a man identifies the "type" of woman he's after, it provides him with tips on getting her to sleep with him, giving helpful hints like directions to hotel rooms and links to facts that might impress a certain "type," as well as a means for the man to brag about his conquests on Facebook or Twitter. High class, sassafrass! Don't you wish your date was gross like me? Don't you wish your date was a creep like me? Don't cha?!

Here's how it works:

1. Identify Her Type
Got your eye on a girl, and aren't sure how to get started? Pick out her profile, flip the card, and study up quick with a cheatsheet on the stuff she's into, with lists, links and some surefire opening lines. (Surefire to what, we won't say.)

2. Keep a List
Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember.

3. Brag
You got it? Flaunt it. Keep your buddies in the loop on email, Facebook or Twitter.
Here's who you get:

Artist
Aspiring Actress
Athlete
Bookworm
Businesswoman
Celebrity
Cougar
Dancer
Foreign Exchange Student
Goth Girl
Indie Rock Girl
Married
Military Girl
Nerd
Out-Of-Your-League Girl
Political Girl
Princess
Punk Rock Girl
Rebound Girl
Sorority Girl
Treehugger
Trouble
Twins
Women's Studies Major

Ah, yes. Can't leave out the twins or the women's studies major who really just wants to be swept away by your iPhone seduction skills, bro. It's going to be so easy to score with AMP energy drink on your breath and a list of incredibly generic "types" in your pocket. All you need is a fresh Ed Hardy shirt and a spritz of Axe body spray and you are good to go! Jon Gosselin will even pick you up so you can spend the night spending his children's education fund on cubic zirconia earrings together, bro! Everything's comin' up douchebag!

There's a reason why I go after bro culture as often as I do: things like this, which are completely unacceptable and ridiculously offensive. This is a program sponsored by a major corporation that encourages men to look at women as objects to be won, used, and tossed away after a "victory" is obtained, and the more normalized things like this become, the worse off we're all going to be.

If the rationale is that the target audience for AMP energy drink is filled with pathetic douchebags, then perhaps instead of continuing to feed this audience and encourage this kind of behavior, we should offer them something different and stop shoving bro culture down everyone's throats as if it's totally acceptable to Tucker Max-it out at all times. Until then, the best we can do is to mock it mercilessly; if people actually think this kind of thing is attractive and effective, they'll continue doing it, but if it's ripped apart as often as possible, the "awesomeness" factor of stupid crap like this might be dulled a bit.

I have said it before, and I will say it again: I am just really tired of bros, man. It would be nice to turn on the television one day and not see some dude completely dehumanizing women as a part of some asinine "game" in order to promote deodorant or soda pop or body wash, but I guess there isn't an app for that yet.

App To Help Men Score And Tweet (by Pepsi) [Inventor Spot]
AMP Up Before You Score [App Shopper]

• The economic situation has encouraged a measure of conservatism in fashion, but this is extreme. Versace's Fall 2009 ads with Gisele Bundchen in a jewel-toned dress under strong directional light look exactly like Versace's Spring 2009 ads with Gisele Bundchen in a jewel-toned dress under strong directional light. [Fashionologie]

• Gisele ain't pregnant, after all. [AP]
• The recession's latest casualty is Belgian designer Veronique Branquinho. After 11 years in business, the Antwerp-based designer is being forced to stop production of her namesake line due to a drop in Fall 2009 orders and a number of canceled orders and non-payments from Spring 2009. Branquinho has a fall-back position: artistic director of the Belgian leather goods brand Delvaux. [WWD]
• British designer Emma Cook is also discontinuing her line for fall. Cook herself did not make the announcement, but a manager at Manhattan boutique Opening Ceremony mentioned the news in an interview. [Paper]
• Puma has apparently listed all but one of its 11 U.K. stores with real estate agents — although the company claims it has yet to finalize decisions about store closures. [FT]
• Donatella Versace, on why the 80s trend is less interesting than techno fabrics: "I knew that trend was coming. I knew exactly when every designer was going to start doing it. And I couldn't, because I was with Gianni doing the '80s, in the '80s. I have so many pieces in the archives that I could put right out on the runway and they'd be perfect. [laughs] In general, I think, yes, we can look back, but not that much. It's too literal. Like shoulder pads. We belonged to that time. But for me, it doesn't make sense today. You can play with it for one season, but it's not going to be revolutionary. I think we should move forward, not back. To define the era we live in is very difficult. How do we define it? We define it by music. That's different today. We listen to different music than we used to 10 years ago. Fashion is struggling to define itself today. For me, I'm concentrating more on fabrics, on the technological aspect of fabrics." [Interview]
• Which, you know, totally fits, because the iPhone is the future of the fashion economy. [WWD]
• A man named Jinyoung Jo has designed a Chanel concept car in South Korea. His effort, the Fiole, comes with crystal double-C logos on the grill and on the wheels. It's a pretty snazzy little space-age sports car, to be sure, but what we wonder is: can anyone just up and design a Chanel something? Trademark and copyright protection law would suggest otherwise. It's not clear if Jo had Chanel's approval to make this car. [Sassybella]
• And we all know Chanel polices its intellectual property like the proverbial hawk. The company just announced a lawsuit against a Manhattan jewelry store, Joseph Anthony, for allegedly selling counterfeit Chanel baubles. [NY Post]
• Barbara Hulanicki, on her customers, past and present, and why she hates Barbie: "In that period in England, they hadn't traveled at all and they were very green. And now they're brainwashed by Barbie doll...She's been so damaging. [CHUCKLES] She has such abominable taste." [Interview]
• A see-through swimsuit (for efficient tanning, duh) sounds like just the sort of thing Barbie would approve of. And it sounds like melanoma. [Telegraph]
• Carlos Falchi, known for his extremely expensive handbags and penchant for python skin, is to be the next designer to have a Target GO! International accessories collection. Falchi's line for Target will be available in stores and online from October 11, and will comprise 13 pieces. The styles include jewel-toned faux-snakeskin pieces, and some bags which incorporate patchwork. [WWD]
• Marios Schwab, newly named creative director of Halston, on how he is not Roy Halston Frowick, reincarnated: "It would be a little bit weird to ask a designer who is exactly like Halston to design Halston, don't you think? I mean, I don't think Halston, if he were alive today, would be doing the seventies in 2009, you know? And anyway, there's so much more potential for an interesting result if the designer is versatile. From the perspective of the label, I think they wanted someone who understood the DNA of the brand and shared something of it, but who could bring a new idea." [Style.com]
• H&M opened its 10th Manhattan store, on the Upper East Side. [WWD]
• J. Crew earned $20.4 million in the quarter ended May 2 — a decline of 33% on last year's results, but still ahead of analysts' expectations. CEO Millard Drexler says the chain is sopping up customers from higher-end boutiques who've been priced out of their usual market. [WSJ]
• Tiffany's reported earnings of $24.3 million, which isn't too shabby for a company known for its diamonds in this economy of lowered expectations. But it's still a decline of 62% on last year's profits. Sales fell 22% overall — and 31% in the Americas. Among the worst-hit was its Manhattan flagship, where sales declined by 42%. [The Street]
• Bankrupt men's clothier Hartmarx won extra time to negotiate a possible sale to private equity firm Emerisque. Emerisque has pledged not to liquidate the business, should its bid prove successful. Hartmarx's main debt obligation is to Wells Fargo; employees at its Chicago area factory have threatened to sit-in if the business folds. [WWD]
• Natalie Suliman, a British lingerie model, claims that not only were her breasts not retouched for a Marks & Spencer billboard, but that she wasn't even wearing so much as a spot of body makeup. Or moisturizer. (Just to be clear: That. Does. Not. Happen. And how would the model know what happened in post-pro, anyway?) [Daily Mail]

• Hilary Rhoda: Estée Lauder spokesmodel with a thing for drugstore makeup. A woman after our own hearts. [Daily Beast]
• In other news from model-land, Adriana Lima might be pregnant. [NYDN]
• Also said to be expecting: Gisele Bundchen. [NYDN]
• And sources say Kate Moss could be birthing a "novel." [Sun]

• Givenchy's Fall/Winter campaign, shot this time by Mert Alas and Marcus Piggott after nine seasons in the hands of Inez van Lamsweerde and Vinoodh Matadin, features newcomer model Ranya Mordanova and her distinctive bowl cut. [WWD]
• Stefan Persson, the Swedish owner of H&M, is in the final stages of a $40 million deal to buy an entire village in Britain. Linkenholt, its manor estate, cricket grounds, town hall, forest, surrounding farm land, and all 21 current residents' homes, will become Persson's. Curiously, the neighboring town of Andover was the site, in 994, of the confirmation of Viking King Olaf Tryggvason, who, in following the religious ceremony and the receipt of other gifts, promised King Ethelred the Unready that he would stop raiding England. (The Viking king was technically Norwegian, not Swedish, but it's still an odd coincidence.) [UPI]
• Another country estate, this one in Scotland, with a fashion connection, is to be restored by its owner. Rundown Rosehall House, which was decorated by Coco Chanel in the 1920s, is going to be turned into a luxury country club under a £3 million renovation plan. [Daily Express]
• At Dior's party for Marion Cotillard at Cannes, Alex de Betak, who produces shows for the major houses, revealed that he's curating an exhibition dedicated to fashion shows that will unfurl in 3-D at the NRW Forum in Dusseldorf in July. Expect references to the now in-again late 80s/early 90s: "There are shows that made a big impression on me before I even started out, like the Thierry Mugler with the motorbike and George Michael or Gaultier's shows at the Villette where girls were coming out of the floor. Those were so memorable." [WWD]
• Cartier filed and withdrew a lawsuit against Apple in the same day. The jewelry house alleged that two iPhone applications infringed on its trademark Tank watches; Apple removed the apps from its online store. [WSJ]
• John Duerden, the new CEO of Crocs, a company which was supposed to be bankrupt already after losing $22.4 million in the first quarter of this year alone, thinks the company can be saved with aggressive cost-cutting and a thorough pruning of its inventory. [WWD]
• The rejected Aquascutum buyout may have been the company's last chance for survival. Former chief executive Kim Winser, who transformed Pringle into a fashion brand before taking over Aquascutum three years ago, had wanted to buy the venerable English house from its current Japanese owners, Renown, which is looking to spin off the brand as part of company-wide restructuring. Now, 400 jobs and the company's pension obligations are in jeopardy. [FT]
• Fellow iconic British label Burberry Prorsum will show in London, not Milan, this September, to mark the 25th anniversary of London Fashion Week and the British Fashion Council. [WWD]
• Rumors of a rift between Donatella Versace, creative director, and Giancarlo di Risio, chief executive, over Versace's falling fortunes and recession strategy have been denied "unanimously and categorically" by the company board. Di Risio was said to be on the point of leaving the company. Versace has so far refused to adapt much to the new patterns of consumer spending, emphatically not lowering its prices. The company believes that discounting would harm its luxury brand identity in the long term; sales have plummeted, even relative to the overall troubled high-end fashion market, with revenue falling 13.4% in the first quarter of 2009. [FT]
• Saks's CEO has pledged to offer more low-priced items following a 27% decline in sales in the first quarter. Lanvin, meanwhile, has just announced that it made $9.9 million in profits during 2008, a year for which sales grew 29%. [WWD]
• Nordstrom's prices are already an average of 10% lower than they were one year ago. [WWD]
• For his part, John Varvatos has one question he'd like to ask God, assuming s/he exists: "When is the economy going to turn around?" [The Fashion Informer]
• Sergio Rossi has a new president and CEO: Christophe Mélard. [WWD]
• Guthy Renker Australia, which, there as here, sells skincare products, including Proactiv and Principal Secret, via infomercial, lost AU$15 million last year. The American parent company has had to guarantee its debts. [News.com.au]
• Ittierre, the troubled Italian fashion company that Roberto Cavalli blamed for the cancellation of his Fall/Winter Just Cavalli show this February, has renewed its licensing deal not only with Cavalli, but with C'N'C, Costume National's diffusion brand. [WWD]

• There's a rise in so-called "caffeine moms" who need a high amount of caffeine (4 energy drinks, 3 cups of coffee, and a six-pack of soda, according to one woman) to get through the day. • A former real estate agent has been jailed for 10 years in England after she kidnapped and tortured a former boss that had fired her. • A school in Thailand has created a gender-neutral bathroom for transgendered and gay students which make up 10% of the large school's population. • The Volkswagen Tiguan is the number one car for women because it is efficient and practical (and maybe sort of cute!). • A 3-year-old girl called 911 after her mom fainted by memorizing the simply lyrics "9-1-1 green" that her mom taught her. • A new study in Australia has found that men get stressed while in traffic which leads to them being less careful while driving than women. • Although anorexia has been found by many studies to be a biological disease, most states will not recognize it as a mental disease required for coverage by insurance companies. • Constant flip flop wear can be very damaging for your feet. Good, because flip flops are gross! • A rare copy of Jane Austen's novel, Emma sold for $353,500 at a recent auction, setting a new auction record for a printed book by a British author. • Brooklyn teens, many of whom are refugees from foreign countries, have their first prom at the International High School at Prospect Park.

1.) Electric Toothbrush The first time I ever turned on my electric toothbrush I had an almost Pavlovian response to that familiar buzzing sound, and my vagina began to drool, but I'd never bothered to try it out... until the other day. I removed the bristle head, and placed the vibrating metal stem onto my outer lips (I was too scared to put it right on my clit, since it looked like it could be a little sharp). The problem with this is that without the head on the toothbrush, the stem is way too thin to really do anything substantial. Of course, some sex toy shops sell attachments designed specifically for such an occasion, but not all of us have the foresight to do something like that. Necessity is the mother of invention, so I grabbed some toilet paper and rapped it around the stem to form sufficient padding, and that did the trick. Sure it didn't hold a candle to my Magic Wand, but it lit me up anyway.

2.) Cell Phone Okay, so I've actually tried using my phone on vibrate to get off many a (drunken) time before, but it was always an exercise in futility. However, for those of you who have an iPhone, you may have heard about iBrate, an application you can download that can actually turn your iPhone into a vibrator. It's still sort of a lame substitute, since the vibe is a little to soft and steady for my liking (i can haz pulsing, pleeeze?), but at least it can get you to a certain level of excitement and then your hands and arms can come in and finish you off.

3.) Neutrogena Wave When I first saw the commercial for the Neutrogena Wave — a "power cleanser" for your face — I was like, "That's a straight-up vibrator." Unfortunately, I didn't have one of these bad boys while on vacation, but I obtained one since, and have been testing it out today, and dude, it's a straight-up vibrator. It's just as good as any silver bullet vibe, but it's quieter. Also, on the box, it says "penetrates deeper." Heh heh.

4.) Bath Tub Faucet Everyone is always going on about detatchable shower heads, and they're great and all, but they're the sort of luxury item for people who frequent Brookstone or Restoration Hardware. I'm all about the bathtub faucet, because it has a powerful gush of water, and the crappier your apartment, the more unsteady (thus exciting!), the flow can be. I actually picked this up at a really young age because I heard it being talked about on Married With Children.

5.) Washing Machine It's a little clichéd, but honestly, an unbalanced washing machine on the spin cycle is just about the best ride you can take on a hunk of metal that doesn't have wheels. If you really want it to be fun, throw some sneakers in there, or place a large load of heavy towels or maybe some pillows in, but only on one side.

• Jennifer Lopez is expected to file suit against former Sweetface design partner Andy Hilfiger, ostensibly because, uh, the line really sucks. Hilfiger, meanwhile, is expected to countersue because Lopez' hubby Marc Anthony is a psychotic asshole. [NY Daily News]
  
• In a strange twist of fate, PETA's new phone number was previously "owned" by designer Zac Posen's mother, Susan Posen. Now, when people call the number looking for Susan, PETA officials kindly inform them that her son is murdering animals for his designs. [NY Daily News]
  
• Kim Cattrall: Future PETA target? It appears her wardrobe is awfully croc-skin heavy in the upcoming Sex and the City movie. [WWD, 6th item]
  
• Karl Lagerfeld won a raffle? That seems wrong, somehow. [WWD, 3rd item]

• "I have a soft spot for Galliano; Alexander McQueen, however, that's a different story for another day." —Manolo Blahnik [Fashion Week Daily]
• The entire Elle fashion department (including Joe Zee, Anne Slowey, and Project Runway star Nina Garcia) were eating dinner at NYC restaurant Indochine at the very same time that French Vogue's Carine Roitfeld was at the restaurant for her son's birthday. [Fashion Week Daily]
• LOL of course Madonna is co-hosting Gucci's upcoming February fundraising event "A Night to Benefit Raising Malawi and UNICEF." [WWD, 1st item]
• Louis Vuitton and the Burlington Coat Factory have reached a settlement over that whole manufacturing and selling of fake bags things. [Sassybella]
• Boutique perfume label Bond No. 9's top nose Laurice Rahme has launched the first-ever known perfume bottle recycling initiative. Under Rahme's direction, all Bond No. 9 stores and counters will accept empty perfume bottles of any brand and ensure the glass is recycled. [Fashion Week Daily]
• Natalia Vodianova is the face of the upcoming Diane von Furstenberg spring 2008 advertising campaign, the first ad campaign DVF has had in decades. We never realized that Diane didn't advertise, which gives us weird, newfound respect for the wrap dress. [Vogue UK]
• For Vogue's Lauren Davis' upcoming nuptials, each of her socialite bridesmaids has been paired with a different designer who will create a different gown for each woman. (Participating designers are Derek Lam, Proenza Schouler, Vera Wang, Giambattista Valli, and Alberta Ferretti.) This is why we hate socialites. [Fashion Week Daily]
• For the gay geek in your life: A Chloe iPhone! [Portfolio]

Case History [Style.com]
Apple 2.o: The iPhone Nano Saga [Business 2.0]

I went to the Apple store on the corner of Prince and Greene Streets in New York City expecting the types of guys who wear T-shirts with slogans like "Oxymoron: Microsoft Works." This was naive. Most of the people in line were in their early twenties and trying to score a quick buck on eBay while basking in the media attention they were getting for being bored and broke-yet-well-capitalized enough to spend a few days buying into a fad.

Although the line (at the time I went to it) was already starting to circle around the corner of Houston and Mercer, I couldn't find that many women to interview. The few that I did approach were mostly young (between 16 and 20), pretty, and considering the circumstances, nicely put together. They were all, of course, looking to sell their iPhones on eBay.

In fact most people seemed to be selling their future iPhone on eBay either for personal profit or for charity (on one roughly-made cardboard fort: "Profits Go To The Wetlands"). These people will make more money sitting in line with their friends for twenty hours than I do working retail in a month. I was almost tempted to give up my story and grab a place in line with the stoned NYU student and his girlfriend I stopped to talk to. They were pleasant and open; so open, in fact, that the NYU student nonchalantly copped a feel on his girlfriend as she spoke to me.

A shorter-term profit could be turned selling one's place in line, which is what these two men were doing, albeit with wildly different asking prices. The man at left was asking $100; the man at right — closer to the hallowed Apple Store — $500.

Lines, while inherently laid-back and democratic, bring out anxiety, competition and rage in some people, particularly those at the end.

This woman was close to the end. Of the line, and her wits. She was, in fact, the first female I came upon who actually wanted an iPhone, and she was not happy to be waiting among the profiteers. She was apparently buying these phones for her sons and appeared a little bit shocked that she should wait in line for the most anticipated product of the year.

All in all, the line was more like the line for a Jack Johnson concert than any sort of nerd-a-polooza. A lot of people were reading complimentary issues of Heeb magazine. (The magazine's clever marketers were stingy, though; when I asked for one, a woman hissed that they were for line-waiters only. Touchy!) Some people sunbathed but (I know, I know, skin cancer!) seriously, some of these people needed sun badly. I met a group claiming to represent the company Rough Guides who said they were authoring a Rough Guide to the iPhone, as if it were not a mere gadget but some sort of sovereign nation with ruins and nature preserves and dirty public transportation systems to be roughed. I thought about this, and decided it made perfect sense.

[Credit Suisse analyst Richard Semple] cited a "precedent" or trend in the market where consumers continue to show a willingness to "trade up" to premium products, such as the Apple iPod, Under Armour, Coach handbags and Tiffany jewelry.