Jezebel: ikea

Though assembling furniture is stereotypically...

Margaret — Tue, 09 Dec 2008 17:30:00 EST

Though assembling furniture is stereotypically a man's job, according to Ikea's German chief, Petra Hesser, women are actually better at putting together the company's flat-pack furniture. "Men never look at the directions and have the most problems with construction because they always think they can do that," said Hesser. "The woman first sorts the parts in an orderly way. Men throw them in a pile and then something goes missing." [Daily Express]

Island Getaway

Dodai — Tue, 23 Sep 2008 16:20:00 EDT

We never heard of 2: The Magazine For Couples before, but Rebecca Stevenson wrote a funny piece called "How To Have Sex In Public Places." For instance: a ferris wheel, an elevator, a pool or Ikea, which has a 10/10 risk factor. Instructions: "Go to the kitchen cabinet display. Open two cupboards to obstruct everything from the waist down. Maintain the facial composure of shoppers who are seriously contemplating faucets." Dress code: "A long skirt and a trench coat." Dirty talk: "Tab A in Slot B and then screw." Stevenson even provides an excuse if you're busted: "Just pretend you’re Swedish. String together a jumble of product names that sound like a sentence ('Malm sova agen svenning!'), then make a beeline for the cafeteria." [2 Magazine]

Giorgio Armani: Not Just Chic, But Fluent In Yiddish

Jennifer — Wed, 18 Apr 2007 21:19:59 EDT

British Vogue reports that seemingly-immortal fashion designer Giorgio Armani is reluctant to partner up on a line with H&M because doing so communicates a message to the shopper that the product is low-brow and no good. And this, in turn, makes the consumers "feel like schmucks."

Mr. Armani, you see, does not want to make anyone feel like a schmuck.

He does, however, hope to one day to stage a collaboration between IKEA and his Armani Casa home line.

'Cause, of course, that's totally different than slumming it for H&M.

Mi Casa Su Casa [British Vogue]