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house of dereon

tweenage wasteland

Beyoncé's Mini-Me Ad: Damaging To Girls' Mental Health?

Did you see the new ad for Beyoncé's Deréon Girls Collection? Little girls, for lack of a better phrase, "tarted up" in adult-ish cropped and embellished jean jackets, purses, lip gloss and blush. Oh, yeah, and that one kid is wearing heels. They appear to be adult sized heels that she is just trying on, as kids do, but... Sigh. According to a report (issued last year) by the American Psychological Association, sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls' self-image and healthy development. You're thinking: Duh. And yet. It exists. And persists. Eileen L. Zurbriggen, PhD, chair of the APA Task Force says, "The consequences of the sexualization of girls in media today are very real... We have ample evidence to conclude that sexualization has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development." Eh, people are just making a big deal out of a photo. Right? Consider this: More »

PhotoShop Of Horrors All jokes aside: Some of us literally thought this page in the new issue of Allure was an ad for Trantasia, the documentary about the World's Most Beautiful Transsexual Pageant. (Tyra had some of the girls on her show!) But no. This, friends, is Beyoncé Knowles, shilling for her own fashion label, Dereon. Of course, it doesn't actually say that it's Beyoncé, you're just supposed to know. Still, something's off. And it might not be the PhotoShop. It could be the lighting, the styling, the photography, the expression. Any ideas? (Click picture to enlarge.)

rag trade

Horrible Hagyness (Finally) Gets Her Own Clothing Line

  • The inevitable happened and TopShop gave model Agyness Deyn her own clothing line, because she dresses totally '80s and that is so edgy! [Vogue UK]
  • Designer Yves Saint Laurent is very sick. Pray for him. [NY Post]
  • No one can pronounce Badgley Mischka correctly, which would give us pause about the future of American civilization if half the country wasn't still saying "nuclear" wrong. [NY Post]
  • Former Jane editor-in-chief Brandon Holley is spending her unemployment mentoring underprivileged girls and teaching them photography, which, if you'll excuse us, is just "So Brandon!" [Fashion Week Daily]
  • Oh Hova: House of Dereon does prom-wear. This would be a clothing line affiliated with Beyonce's family. [WWD, sub req'd]
More »