The other day, when there emerged another photo-illustration of Demi Moore, smoothed and tightened beyond the point of recognizable humanity, we wondered when it was the Photoshop-embattled actress would release a "before" picture. Turns out, there kind of is one.

• A wax doll impersonates Demi Moore in this latest Helena Rubinstein perfume ad, shot by Mert Alas and Marcus Piggott (the same team behind her atrociously 'shopped W cover). Can't wait for the "before" shot, Demi! [PhotoshopDisasters]

• Kate Moss has beauty advice: "Moisturise, sleep — and happiness: that's a beauty secret. I know I look different when I'm happy." Perhaps because you can't bottle feeling good, she'd like instead to expand into a line of cosmetics. [ToL]

• Zoe Kravitz, negotiating the transition from Famous Daughter to Celebrity, has committed the necessary act of being photographed by Bruce Weber for a perfume campaign. Vera Wang was the lucky partner in fame-chasing. Shall we expect a reality show? [People]

Even if you're not "into" makeup, fascinating documentary The Powder and the Glory, which premiered on PBS on Monday, is 90 minutes seriously well spent.

Two women, Helena Rubinstein and Elizabeth Arden, were responsible for taking makeup mainstream. A new documentary, The Powder and the Glory, chronicles the women's bitter rivalry and the birth of the cosmetics industry. [SeattlePI]