sale of the century
Not much has gotten better since the nineties. The radio, for one, has gotten much worse. Magazines and newspapers totally suck now. In real terms the minimum wage has barely increased. Why, in my adult life I might say there hasn't been much to be very proud of in this country — except, of course, clothes shopping. Over the past five years or so the way we shop has transformed in parts of this country, largely on the backs of the hallowed triumvirate of "fast fashion" retailers, H&M, Forever 21 and the Spanish retailer Zara and if you'd allow me to geek out for a minute, a
story in today's
Wall Street Journal lays out the reasons for that: Zara and H&M have become wizards of logistics, the scintillating business of figuring out how much stuff to get from which factories to which warehouses to which stores how fast. In the process, they've brought clothing manufacturing back into higher-wage countries and made cuter clothes available cheaper and faster. How did these companies manage to kick the asses of
the Gap, Abercrombie etc. so quickly? I have a (socialist) theory as to how this all happened.
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