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Gold's Gym Hates Your Legs
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It was a nice idea.

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vulcanized
06/30/09

In reply to Gold's Gym Hates Your Legs
Say no to Gold's Gym. Seriously, all cankling aside, I have heard nothing but horror stories about Gold's taking people for financial rides. They are one of the most predatory businesses I've seen.
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Aesop's Foibles. YES.
06/30/09

In reply to Gold's Gym Hates Your Legs
Okay. I have what I've always preferred to call "soccer legs" but my sister once informed me they are actually "fat ankles". Yeah. From the knee down, my leg muscles are thick and burly looking. My ankles are not skinny and delicate, and sometimes I do get a smidge of teh jellus when I see a girl with perfect legs. But guess what? You cannot reduce the size of your ankles. You just can't. And I figure, if the most pressing thing on my worry-list is my ankles, I should stop complaining. Plus, they help me walk and all.
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bluebears
06/30/09

@..now it's just Aesop's Foibles.: my friend who is my running buddy has very muscular legs and she just happens to have lets just say, "unskinny" ankles. She is in amazing shape its just what her ankles look like, period. Its amazing how she has the NERVE to be so shame free about it!
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Mafalda para Presidente
06/30/09

In reply to Gold's Gym Hates Your Legs
I'll say no to cankles when gyms start saying no to cacadvertising.
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bluebears
06/30/09

In reply to Gold's Gym Hates Your Legs
So the point of this ad was to inform us that muffins are now being offered at Golds Gyms worldwide, yes? Sign me up!
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bananastand
06/30/09

In reply to Gold's Gym Hates Your Legs
So, I understand what cankles are, but what the the "c" mean?
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bluebears
06/30/09

@bananastand: like, the c in cankles? calves.
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bluewine
06/30/09

In reply to Gold's Gym Hates Your Legs
I actually belong to the VA Gold's Gym Corry Matthews worked at! I crack up every time I see her name (her...it's a female Corry).
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bluewine
06/30/09

@bluewine: with that said...yeah, this ad is pretty gross.
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kaiwhakamarie
06/30/09

In reply to Gold's Gym Hates Your Legs
I'm 36 weeks pregnant and when I saw my best friend the other day, she looked down and said, 'Ha ha ha, skinny legs, you finally got cankles'.

She's so mean sometimes.

And that ad sucks. I think a better approach to advertise for gym membership would be to focus on the health aspects of exercise and fitness. The gym that is most successful in my area always has advertisements showing women and men in group settings, working out and bopping around and enjoying each others company. They show the smoothie bar and the sauna, and talk about 'a healthy new you' and this and that. Nowhere in there do they show rock hard abs, or mention losing weight.
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BiteMeMitchell!
06/30/09

@kaiwhakamarie: Oh my god! That's cruel of her. Part of the reason I hate my own cankles so much is that I've known a couple of girls over the years who liked to "subtly" draw attention to them a lot.
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kaiwhakamarie
06/30/09

@BiteMeMitchell!: Why on earth do people think that kind of thing is ok? *headdesk*

By the way, I love your icon. I've been wanting to make those cupcakes and I'm afraid I'll ruin them.
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Dodgergirl
06/30/09

In reply to Gold's Gym Hates Your Legs
Also, cankles is a fucking stupid word. AND MUFFIN TOPS ARE DELICIOUS.
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Rooo sez BISH PLZ
06/30/09

In reply to Gold's Gym Hates Your Legs
Well, I hate Gold's Gym's whole physique.

So we're even.
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BiteMeMitchell!
06/30/09

In reply to Gold's Gym Hates Your Legs
Sigh - sadly this campaign would probably work on me as I have thick ankles (I refuse to call them cankles) and I hate them so much. Glad to hear they're going to be getting so much attention from now on, groan.
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Samanthrax
06/30/09

@BiteMeMitchell!: I do too. I prefer to call them sturdy. And when I'm an old lady, I know they'll still be going strong. But anklets? Gladiator sandals? Forget it.
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Abra
06/30/09

@BiteMeMitchell!: I've been self-conscious about my thick ankles since the media jumped all over Hilary Clinton for them, which happened when I was in freakin elementary school. Lately I've decided to make peace with them. If Hilary can be a kick-ass Senator and Sec of State, the least I can do is put on a pair of shorts.
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Mama Penguino
06/30/09

@BiteMeMitchell!: I used to bitch all the time about how I hated my legs. They were too strong, too muscular, not lithe enough...then my brother lost both his to frostbite and got prosthetics. Now, those were some aggravating legs! Love your legs. They get you where you need to go!
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HillGirl
06/30/09

@BiteMeMitchell!: I do too. Sadly, they are here to stay. Thanks to ads like this I feel even worse about them. What makes them so unsightly?
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BiteMeMitchell!
06/30/09

@Mama Penguino: I know, I try to think in that positive way about them. I was talking to a male friend about how I dislike my ankles and my legs in general at the weekend, and he said "I bet you'd rather have them than not have them though, right?" And of course, that's totally true and I took his point. But in hot weather like we're currently having, I see other girls in their flip-flops and sundresses with their little lithe ankles, and I just want to cry.... Sad, I know!
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Mama Penguino
06/30/09

@BiteMeMitchell!: No, it's not sad. I totally understand and I'm a little chagrined at my "at least you have all your arms and legs!" comment to your original post. I remember buying a watch at Macy's and the woman wanted me to try on a tiny, delicate-looking model and I said, "no, that won't work," but she insisted and when it wouldn't go around my wrist, she gasped. She gasped! I feel your pain, sis!
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Sputnik_Sweetheart
06/30/09

In reply to Gold's Gym Hates Your Legs
Aww, they are comparing minor imperfections, such as cankles and muffin tops to serious diseases and epidemics. Isn't that so cute?
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morninggloria
06/30/09

In reply to Gold's Gym Hates Your Legs
How about saying yes to that awesome druggy feeling you get after you work out? Why is that not used more in gym ads?

"Come work out here. Seriously, you'll feel like you're on drugs afterwards. And you'll sleep better, and you'll have more energy the next day. But most importantly, the drugs."
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SomeAuthorGirl
06/30/09

@morninggloria: Right? All it needs to say is "Come Get High With Us" and that shit is sold.
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morninggloria
06/30/09

@SomeAuthorGirl: "Get totally high three times per week. It's legal!"
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Samanthrax
06/30/09

@morninggloria: I really, really miss working out, and that's an accurate description of the feeling afterwards.
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SomeAuthorGirl
06/30/09

@morninggloria: If somehow a "puff puff pass" could be worked in, it's a done deal.
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whynotshesaid
06/30/09

@morninggloria: Seriously. If someone had told me that a good workout was better than any drug, I would have skipped all the cocaine and ecstasy and taken up running years ago.
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Mafalda para Presidente
06/30/09

@morninggloria: I've never felt that drug feeling after workouts. I feel pumped up and sweaty, but never like I would imagine drugs feel like.
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bluebears
06/30/09

@morninggloria: This is all per se true, yet I don't know how well it'd work. I am well acquainted with the feel good after workout feeling and it still is hard to drag myself to the gym after work sometimes. The little voice in my head tells me I could get the same buzz off one beer at home while watching Cheaters. Plus it really bolsters me faith in humanity.
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bluebears
06/30/09

@bluebears: MY. i'm not irish.
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veronykah
06/30/09

@morninggloria: I've never felt like I'm high after working out. Happy because I don't have to do it again til the following day? Yes.

Like DRUGS? No way.
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picassobear
06/30/09

In reply to Gold's Gym Hates Your Legs
What are Moobs??
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queenieinmanhattan
06/30/09

@picassobear: Man-boobs? Mono-boobs? Though I find the latter to be a gym-centric phenomenon, created as they are by sports bras the the world over.
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LadyFabulous
06/30/09

@picassobear: Man boobs.
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special_boots
06/30/09

@picassobear: Man boobs.

They're equal-opportunity haters.
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Newmy
06/30/09

@LadyFabulous: Also referred to sometimes by the lovely term "bitch tits".
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LadyFabulous
06/30/09

@Newmy: Ah yes, the more formal version.
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queenieinmanhattan
06/30/09

In reply to Gold's Gym Hates Your Legs
God, I hate the word cankles. In addition to being yet another word that demonizes a naturally-occurring (and, to my knowledge, in no way unhealthy) thing, it also sounds like some kind of old timey sore/boil. Blegh.
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bluebears
06/30/09

In reply to Gold's Gym Hates Your Legs
Um, true story, I had a membership to Golds Gym, but one day during peak hours I (blushes) fell off the treadmill. Actually I fell on the treadmill, and then was spit off the back like a bullet into an elliptical machine, legs in the air. Looking up at startled dood. Yeah, it was hard to go back after that little display. But my legs never looked better!
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GirlFailer
06/30/09

@bluebears:Thanks for the chuckle!
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swimmingly
06/30/09

@bluebears: OH GOD. That's my biggest fear ever. So I hold on, all the time, even when I'm sprinting. I probably look like a fool, and my trainer says you work harder when you don't hold on, but I have to, or I will die. I'm sorry this has happened to you, hugs all around.
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bluebears
06/30/09

@GirlSailor: the whole thing was very Wile E. Coyote.
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paloma loves a wild rumpus
06/30/09

@bluebears:
similar experience here, which is why i'm mortally afraid of treadmills. 14 year old with braces+running too fast+taking off sweatshirt WHILE STILL RUNNING = faceplant and braces through the lips. horribly humiliating, not to mention painful.
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Rooo sez BISH PLZ
06/30/09

@bluebears: I have noticed one can never shoot off the back - or side, for that matter - of a cardio machine during off hours. It always has to be during peak.

@swimmingly: Trainers don't really seem to understand that the whole point is not to have to work harder, do they?
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bluebears
06/30/09

@paloma loves a wild rumpus: YIKES. I just had scraped up legs. I actually got back on and ran 3 more miles, and then never went back. ;-)
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