• Want free jeans? Don't mind handing a corporation access to your personal data and real-time location? Gap will give away 10,000 pairs of jeans to Facebook fans who "check in" to its stores on an as-yet-unannounced date tomorrow. [Fashionista]

• Alexa Chung says His Kaiserness Mr. Karl, The Gloved One "is actually really easy to talk to because he knows everything. So if you're stuck you just say, 'Um, tell me about Medieval times.'" [The Cut]

• AdAge reports that Ellen DeGeneres and Rihanna are the female celebrities most likely to make consumers stop and pay attention to their ads. The product in top-scorer Ellen's CoverGirl ad was apparently recommended by 30% of readers. [AdAge]

The New York Times wonders "whether a disaster zone is the right place to flaunt one's gym physique."

• Baleful, photogenic robot Scarlett Johanson paused in her daily quest to EXTERMINATE long enough for Mario Sorrenti to take her picture for this Spanish fashion label called Mango. [Nitrolicious]
• And Tilda Swinton posed for the spring Pringle campaign. [DesignScene]

There's nothing worse than the disappointment of opening a Christmas present and getting something that's all wrong: an ugly shirt that you wouldn't be caught dead in, or worse, something utterly banal from someone allegedly close to you, like a subscription to the cheese of the month club from your boyfriend. But…

Fashion Week is here! And with it, the inevitable Fashion Week-pegged crop of even more inevitable stories about the many wondrous aspects of making clothes: The one declaring the "paradigm shift" underway in the way we avoid nakedness this season; the one about how, thanks to modern technology LIKE EMAIL, knockoffs…