As of last Thursday, no one at the Times knew about Good Burger. As of today, at least one person at the Times has been forced to learn about Good Burger.

The internet has recently burned its way through another meaningless ouroboros of enthusiastic self-trolling via the #AlexFromTarget "phenomenon," in which a checkout-line cutie pie got Twitter famous and a bunch of dummies rushed to alternately take and deny credit for his Bieberesque rise to fame.