Jezebel: gold's gym

Celebrity Trainer Claims She's A "Survivor"

Dodai — Mon, 13 Jul 2009 09:40:00 EDT

"Ramona Braganza, who considers herself a cankles survivor, said she became aware of her own lack of ankle tone during her stint as an NFL cheerleader with the L.A. Raiders." Yeah, she's working with Gold's Gym. [Reuters]

Gold's Gym Hates Your Legs

Dodai — Tue, 30 Jun 2009 16:00:00 EDT

Gold's Gym has a "humorous" new ad campaign called "Say No To Cankles." Despite the fact that, as every health and fitness expert knows, spot reduction is a myth. Still, on the gym's microsite, there is text which reads:

Cankles are the fastest growing "aesthetic affliction" in the United States… even ahead of other bathing suit killers like Muffin Tops, Saddle Bags and Moobs. Millions of people across the country are currently affected by Cankles and millions more are "at risk." In fact, it is estimated that if current trends continue, by the year 2012 Cankles will surpass Love Handles as the number one aesthetic affliction in the world.

Gold's Gym has created saynotocankles.com to raise awareness for this growing epidemic and provide information and resources for those affected. If you or a loved one is suffering Cankles…we are here to provide the support you need.

This is supposed to be hilarious.

Listen, no one disputes that that obesity is an epidemic and that exercise is good. But what point is there in mocking someone's "aesthetic affliction"? What if you're big-boned? Should you shave down your fibula?

Luckily, Gold's Gym talks to Corry Matthews, "a Virginia-based trainer and member of Gold's Gym Fitness Institute." (Not a doctor.) He says: "Even if you're in great shape, fatty deposits around the ankles are difficult to shrink."

Great. So what's the point again?

Gold's Gym Addresses 'Cankles' [BusinessWeek]

Related: SayNoToCankles.com [Official Site]

A bunch of Mormon kids from Brigham Young...

Slut Machine — Fri, 18 Jan 2008 12:45:00 EST

A bunch of Mormon kids from Brigham Young University are freaking out about the video programming at their local Gold's Gym, calling it "pornographic," even though no nudity or sex scenes are involved. (One of the offensive sources cited is Ludacris' music video for "Shake Your Money Maker," which features women dancing in shorts and bikinis, and giving the middle finger, which already has a "censored" box placed on it.) Five student-run anti-pornography organizations sat down with the gym's director and made demands that include, among other things, banning R-rated or sexually explicit PG-13 movies and installing blinds on aerobic room windows to block views of "provocative dancing." [Desert Morning News via AVN]