Before leaving Brooklyn for the 2015 Gluten-Free and Allergen Friendly Expo in Secaucus, New Jersey, I ate a bagel and cream cheese. When I reached Port Authority, I realized I was very tired from—I assume—the bagel, so I ordered a tall Caramel Macchiato at Starbucks. By the time the bus dropped me off at the…
The number of households buying gluten-free products has more than doubled since 2010, while sales for gluten-free companies like Udi's and Glutino were up by 50 percent last year. Gluten-free is now big business, and dominant national brands are trying to tap into what has become a billion-dollar industry.
Good news for people who like grocery shopping, have celiac disease or who have issues with carbs: the FDA has decided which foods are allowed to be labeled gluten-free and which are not.
According to a recent report, "nearly five times as many people have celiac disease today than did during the 1950s" and "the rate of celiac disease has doubled every 15 years since 1974 and is now believed to affect one in every 133 U.S. residents."