Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign

For the first time ever, the Metropolitan Transit Authority of New York is now selling ads that entirely cover its MetroCard tickets. The ticket is an ad. Gap stepped up to buy an entire run of the cards new fun-size billboards, which were made blue and emblazoned with Gap logos. Aside from the shape and the blackā€¦ » 10/09/12 1:15pm 10/09/12 1:15pm