Gap, a company wandering in the wilderness, has now reached the store closure phase.
Since normcore was a swing and a miss, Gap is currently doing some frantic soul-searching. But meanwhile, low-cost corporate little sister Old Navy is having her moment in the sun.
For the first time ever, the Metropolitan Transit Authority of New York is now selling ads that entirely cover its MetroCard tickets. The ticket is an ad. Gap stepped up to buy an entire run of the
new fun-size billboards, which were made blue and emblazoned with Gap logos. Aside from the shape and the black…
Cory Doctorow's entrepreneur wife Alice Taylor was shopping at a London Gap store when she noticed the mannequin displaying the company's appropriately named "Always Skinny" pants was...really skinny. I guess you can't tell a mannequin to "eat a sandwich," can you? Doesn't really work. (Note: Do not ever say "eat a…
In almost totally unsurprising fashion news, Patrick Robinson has been fired as the creative director of Gap. Robinson — an actual designer-designer, with Anna Wintour's active support, a Parsons education, and stints at Giorgio Armani and Paco Rabanne under his belt — was brought on by the company in 2007. Robinson's…
- To further her plan for wold domination, Snooki — author, slipper-wearer, and cultural touchstone to millions — will soon be pimping a slew of licensed products, including jewelry (a NYE ball necklace!), clothing, and sunglasses. [NYPost]
- Precocious-in-the-bad-way tween "designer" Cecilia Cassini, who sells $500 dresses, says she took "like, three" sewing classes, but quit because her teacher was "like, rude." We have a feeling one day soon Cassini will be horribly embarrassed of all this.
- Gap, which last week announced it would be switching to a logo it had been trialling, immediately faced vituperative criticism. It first asked customers for better ideas, and then apologized. Now Gap has reverted to its boring old logo. [BBC]