Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign

For the first time ever, the Metropolitan Transit Authority of New York is now selling ads that entirely cover its MetroCard tickets. The ticket is an ad. Gap stepped up to buy an entire run of the cards new fun-size billboards, which were made blue and emblazoned with Gap logos. Aside from the shape and the black… » 10/09/12 1:15pm 10/09/12 1:15pm

Gap Mannequins Are Very, Very, Very Skinny

Cory Doctorow's entrepreneur wife Alice Taylor was shopping at a London Gap store when she noticed the mannequin displaying the company's appropriately named "Always Skinny" pants was...really skinny. I guess you can't tell a mannequin to "eat a sandwich," can you? Doesn't really work. (Note: Do not ever say "eat a… » 8/11/11 5:55pm 8/11/11 5:55pm

Gap Fires Head Designer Patrick Robinson

In almost totally unsurprising fashion news, Patrick Robinson has been fired as the creative director of Gap. Robinson — an actual designer-designer, with Anna Wintour's active support, a Parsons education, and stints at Giorgio Armani and Paco Rabanne under his belt — was brought on by the company in 2007. Robinson's… » 5/05/11 12:19pm 5/05/11 12:19pm