Women are gaining more recognition in the video game industry, thanks to the rise in games played on mobile devices. According to The Street, while traditional gaming remains dominated by men, a report from the analytics firm Flurry found more than half of mobile players are women.
The new commercial for Call of Duty: Black Ops is very unusual for a video game; It features several female gamers, and not just token Lara Croft look-alikes. So why has it been dubbed the most "disappointing game-related ad"?
Recent studies have found more women own video game consoles than men, but most women aren't "hardcore" gamers. Not surprisingly, experts say the problem is the industry still only presents female characters from a male point of view.