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New York, 4:27 PM
Thu Dec 24
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Celebrity Fragrances No Longer Smell As Sweet To Consumers
Though the number of celebrity fragrances more than doubled since 2005, analysts say consumers are becoming embarrassed about buying them. Last year the average celebrity fragrance made $2.6 million, down from $8 million in 2005. [The Street]Smell The Beef
Like Britney before them, Burger King execs are moving into the fragrance market with their new, seductive eau de burger, Flame. Sadly, the scent is only available in New York. [AdAge]