Marthazon is a 70-year-old grandmother who's also a guildmaster in World of Warcraft. In an interview with WoW Insider, she explains that while her daughter got her into WoW, she's been a tech nerd forever:
Women are gaining more recognition in the video game industry, thanks to the rise in games played on mobile devices. According to The Street, while traditional gaming remains dominated by men, a report from the analytics firm Flurry found more than half of mobile players are women.
The new commercial for Call of Duty: Black Ops is very unusual for a video game; It features several female gamers, and not just token Lara Croft look-alikes. So why has it been dubbed the most "disappointing game-related ad"?
In the video above, Daniel Floyd, who posts analysis of various video game issues, tackles the problem of "Video Games and the Female Audience," and suggests that the problem is actually that even when those creating the video games include more female characters, they're really only adding hot, large-breasted…
After playing the video game Fat Princess, in which teams try to protect their princess by feeding her until she's too big to kidnap, MSNBC's Winda Benedetti says there's nothing about the game that women should find offensive.
In the ad, one woman buying Horde Game Fuel notices another woman buying Alliance Game Fuel; the first woman transforms into a male Orc, the other turns into a female Night Elf, and the two battle in the supermarket.
The number of girl gamers is up, but will women spend hours sitting in their mom's basement eating chips and tapping away on their pink bedazzled Nintendo DSs? 38% percent of video game players in the U.S. are female, up from 33% five years ago, according to IBISWorld, but the new problem for software companies is…