Eat, Pray, Love has raised the profile of yoga, and now there's an inevitable backlash — stories about how the seemingly benign discipline can destroy your life.

Standing outside of the Ziegfeld theater, where security directed me away from the tent-covered, poster-lined impenetrable red carpet, I realized: This movie is a big deal. Bestseller! Huge stars! Julia Roberts.

OMFG it's here. Eat, Pray, Love premiered last night at NYC's Ziegfeld Theatre. And while I regret to inform you Franco was MIA, there was enough star-power and eye-candy — sartorial or otherwise — to please the most discerning seeker.

Fans of Eat, Pray, Love are copying Liz Gilbert's path to self-discovery, and they're not just flocking to Bali. There are other ways of buying themselves such enlightenment! Sure, but how's that working out for them?

Scores of women have invaded Ubud, Bali, looking to emulate Gilbert's enlightenment. Their expressions are serene; their caftans, expensive. But their beatific dollars aren't necessarily a good thing.

When a genuine cultural phenomenon emerges for the most part through word-of-mouth, the boom can be bewildering to those who aren't immediately swept up. My first adult experience of this, aside from the rush towards Brazilians, was Eat, Pray, Love.

Sony loved how the two worked together on Eat Pray Love, so the studio's paying Ryan gobs of money to write/direct a flick for Julia about a working woman "adjusting to motherhood." Pretty Mommy?

• Someone at Selfridges has a terrible eye. After suspending an Alexander McQueen dress from what looked like a hangman's noose, the U.K. department store chain Tweeted a non-apology-apology saying any offense caused was unintentional. The display has been removed. [CocoPerez]

The eagerly-anticipated Eat, Pray, Love movie (the extraordinary true story of a woman who took a long vacation) hits theaters next month - and you can wear "Eat Pray Love by Sue Wong", the luxurious ready-to-wear collection, when you go!

What the world needs now: More perfume! Fresh and Sony Pictures are launching fragrances based on Elizabeth Gilbert's best-selling memoir (and the soon-to-be-released film). Bottle a trip to India and a make-out sesh with Javier Bardem. We'll buy! [WWD]

The newly-released international trailer for Eat Pray Love is shorter than the U.S. one, which somehow means less plaintiveness and an actual line or two for Javier Bardem. More of him, please. [YouTube, Earlier]

Eat, Pray, Love's Elizabeth Gilbert was honored with an award by Immigration Equality last night after she, a marriage skeptic, used her latest book, Committed, to advocate for marriage equality and the rights of same sex partners in transnational relationships.

Let's say you're an American woman who's experienced heartbreak or dates a man in a suit. Well, girlfriend, grab that passport and head to an exotic locale brimming with hot men, hilarious misadventures, and great food! But which one?

The poster for the upcoming film adaptation of Eat, Pray, Love has been released, and though Julia Roberts' skin has been airbrushed, at least she doesn't look like a diamond-crazed mannequin melting in an outer space desert. [JustJared]

• When Lindsay Lohan decided to expand her leggings line to a 280-piece collection, there was bound to be some chaff. But lace hoodies? Croc-embossed minidresses? A...thing made of sequins that looks like something Pamela Anderson wore? Dangerous precedents, all. [LATimes]

"All had signed up for a strange new hybrid of physical activity: first an hour of vigorous, sweaty yoga, then a multicourse dinner of pasta, red wine and chocolate." [NYT, Image via Tony Cenicola/NYT]

...at least, if the couch on which she's reclining in this Time photo is hers! And then there's that review:

How, you wondered, could an author follow the smash finding-herself chartbuster Eat, Pray Love? Here's your answer: Committed: A Skeptic Makes Peace with Marriage.