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Food Is The New Old Drug
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gangey
05/13/09

In reply to Food Is The New Old Drug
From the article:

The FDA said such specific cholesterol-lowering claims can be made only for drugs, and it suggested that if General Mills wants to keep the box labeling as is, it should file a new-drug application for Cheerios.

This is so stupid. Like anything that can help you achieve healthier cholesterol levels or triglycerides or whathaveyou has to be a drug? Oats contain soluble fiber which sticks to cholesterol and removes it from your bloodstream. This is a proven mechanism, and there are clinically proven results (the Cheerios study being one example). OATS ARE FOOD, FDA. Food can be beneficial to your health!

I know they try to regulate this stuff because "health foods" can go crazy with the claims and stuff, but this is taking it to a ridiculous extreme.
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Cafezinha
05/13/09

In reply to Food Is The New Old Drug
I am so supremely suggestible when it comes to food.

I don't have any Cheerios in the house, but I do have Kashi's equivalent, Heart To Heart. They're supposed to be the mini-Zinhas's breakfast, but that last bowl is joyfully being shoveled into my piehole.

I can't do cereal by itself as a meal, especially for breakfast, but it's a wonderful snack or light dinner for nights when you don't feel well or feel like cooking.

I always thought that because it said "may" rather than "will" lower cholesterol, they were clear for liability. Apparently not.
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hippichx sez PEACE PLEASE
05/13/09

In reply to Food Is The New Old Drug
oh please... they can change their slogan to say "eating a low calorie, low preservatives breakfast can reduce cholesterol." end of story.
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SpicyTamale is a GA peach
05/13/09

In reply to Food Is The New Old Drug
Just stay away from my Cracklin' Oat Bran. Mine, mine, mine!
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pear.shaped.Sara
05/13/09

In reply to Food Is The New Old Drug
I used to like Cheerios, especially Honey Nut, Frosted, MultiGrain, et al. However, ever since my bf started working in a grocery warehouse I have stopped eating cereal. Ask anybody who works in the food industy if there's anything they DON'T eat, and cereal is almost always the answer. The FDA allows certain percentages of ... things ... in cereal grains.
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dj_chick
05/13/09

@pear.shaped.Sara: Things? You can't just say "things" and then not elaborate! What sorts of "things"?
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saintbernadette
05/13/09

@dj_chick: As someone who has seen all kinds of winged creatures emerge from boxes of cereal, I'm going to guess insect eggs and/or insect parts.
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saintbernadette
05/13/09

In reply to Food Is The New Old Drug
What if I eat my Cheerios with lard?
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Mafalda para Presidente
05/13/09

In reply to Food Is The New Old Drug
You know why eating Cheerios reduces your cholesterol? Because if you're eating Cheerios you're not eating eggs & bacon for breakfast.
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sassy
05/13/09

@Mafalda para Presidente: You don't put crumbled bacon in your cereal instead of fruit?
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Cafezinha
05/13/09

@sassy wants her own tenth Doctor: Dear god, that sounds amazing, actually.
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dj_chick
05/13/09

In reply to Food Is The New Old Drug
Aw, dammit! I've been eating Cheerios (mostly of the honey nut variety) like it was crack ever since I found out my cholesterol was a bit high. So do I need to give them up and find something healthier?
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Princess Leela
05/13/09

@dj_chick: Regular old oatmeal is probably your best bet ... toss a few berries or nuts 'n' raisins in there if it tastes too bland, or a spoonful of honey.
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sassy
05/13/09

In reply to Food Is The New Old Drug
I stink-eye at Cheerios while I cuddle my Joes-O's. Exact same thing, but so much less druggy.
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The Queen of No
05/13/09

@sassy wants her own tenth Doctor: Joe's O's taste better, too.
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sassy
05/13/09

@the queen of no: And they're $2 instead of $5.
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bluebears
05/13/09

In reply to Food Is The New Old Drug
Oh its clinically proven allright. If by "clinic" you mean advertising agency boardroom and by "proven" you mean proven to make General Mills a shitload of money.
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BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
05/13/09

In reply to Food Is The New Old Drug
This is not the first time General Mills has crossed the line. As Sergeant Mills he claimed that Betty Crocker's cake frosting was maybe scientifically proven to increase libido in lab mice.
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tscheese
05/13/09

In reply to Food Is The New Old Drug
Cheerios need to come with a warning that says "This stuff tastes like cardboard and you will constantly be finding little stray O's underfoot for the next month and a half."

Yuck.
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Samanthrax
05/13/09

@tscheese: Oh, I love them! The smell of them (dry only, please. Sometimes on top of yogurt) brings back memories. It's a nostalgic cereal.
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rd2uk
05/13/09

@tscheese: like i said, all you need is a few teaspoons of sugar to up the yummy
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tscheese
05/13/09

@rd2uk: See, I don't even like things with table sugar, even just a few teaspoons, because then it gets all sludgy to me. I'm a weirdo. I'd probably put like, tikka masala on them.
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Liz11685
05/13/09

@tscheese: I love the taste of Cheerios. I've never had cardboard so I can't really compare. I eat them dry, no sugar or anything. So delish.
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Samanthrax
05/13/09

In reply to Food Is The New Old Drug
Suh-weet. Maybe they'll stop airing that obnoxious, poorly dubbed commercial where the guy asks his ladyfriend if she's trying to lose weight because she's eating Cheerios or some such thing. Samanthrax says shut up, Cheerios.
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SarahMC
05/13/09

@Samanthrax is Sarcastic: Omigod I hate that commercial! What is UP with the terrible dubbing? It makes me so uncomfortable.
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laureltreedaphne
05/13/09

@Samanthrax is Sarcastic:

My boyfriend is pretty convinced that it was filmed in England and then they dubbed them with American accents. I guess it does look kind of like a British house / couple?
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Samanthrax
05/13/09

@trakkie: That is an interesting theory. The only thing I can positively say is that it had to have been filmed in a flourescent lit cubicle because the lighting is that shitty.
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Devi
05/13/09

@trakkie: Weird, here in Canada they left the English accents. I think. Canadians? Help?
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lisas
05/13/09

@Devi: Bit of both. Sometimes it airs with the OBVIOUSLY ORIGINAL accents, and sometimes not. It looks really weird too, and the delivery of "the box says shut up steve" doesn't work at all.
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jigglyball
05/13/09

@Samanthrax is Sarcastic: Ha, I was complaining to my boyfriend about that commercial last night. How is Cheerios so cheap that they're doing a shit job dubbing UK commercials?
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novelidea
05/13/09

In reply to Food Is The New Old Drug
I have a friend who insists on cereal like Cheerios as her ONLY snack because they are "fortified with vitamins!"

Also, I wonder if Cheerios COULD be classified as a drug.
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MissMoneypenny
05/13/09

@novelidea: At this point most North American cereals are just vitamin-delivery devices.
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tscheese
05/13/09

@MissMoneypenny: I think this is where I should admit that, for someone who is passionately interested in all sorts of different foods, I sure am a curmudgeon about breakfast cereal. I haven't bought any in years because I just don't like it anymore.

Even staunchly good-for-you things like Kashi and Cheerios and Other Stuff With Protein And Fiber aren't enough to get me through a morning. I'm a Cereal Curmudgeon.
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formergr
05/13/09

@tscheese: I'm the same-- even high- protein Kashi will only keep me full for like 1.5 hours after breakfast, and then it's 9 am and I'm starving at my desk and it's too early for my mid-morning snack. Toast with cheese, toast with nuked egg whites, and I'm good to go until 10:30 am.
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Fridge Hussy : Is finally heading back to uni!
05/13/09

In reply to Food Is The New Old Drug
Wait. Over here inn OZ, companies are allowed to emphasise the cholesterol-lowering effects of their products. Including oats. Is this just because Cheerios are, well, Cheerios?
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