Marc Jacobs' Abs Are the New Creative Director for Diet CokeDodai Stewart2/06/13 6:10pm25EditInvite manuallyPromoteDismissUndismissHideGo to permalink Marc Jacobs, his pecs and his abs are now the creative director for Diet Coke. This means he designed "whimsical, feminine" packaging for the brand, which is celebrating its 30th anniversary in Europe.